Operations & Performance Manager, Lead Generation

Lead Sourcing & Vendor Management:

• Manage relationships with third-party lead vendors and co-registration sources.
• Configure lead routing, validation rules, compliance checks, and source tracking.
• Partner with technology, analytics, and compliance teams for scalable systems.

Lead Quality Analysis & Purchase Optimization:

• Analyze lead performance by vendor, source, and attributes to identify trends and opportunities.
• Evaluate lead quality, conversion rates, cost per lead, and ROI.
• Adjust purchase criteria and run structured tests to improve outcomes.

Data, Reporting & Insights:

• Build and maintain reporting for visibility into lead performance and campaign effectiveness.
• Investigate anomalies and translate data into clear recommendations.
• Support leadership with actionable insights for investment decisions.

Cross-Functional Collaboration:

• Work closely with Marketing, Growth Analytics, and Compliance to align efforts.
• Ensure clear definitions of lead quality and acceptance criteria.
• Support continuous improvement of lead handoff and downstream tracking.