VP, Product, Growth Experimentation

About the Team:

• The Growth Experimentation team owns the lifecycle of the free member: onboarding, activation, and bringing lapsed members back.
• It sets the experimentation program for free-user growth across the product, turning first sessions into lasting circles.

What You'll Do:

• Drive outcomes across the full funnel with a high-velocity experimentation program, building hypothesis trees for acquisition, activation, onboarding, engagement, and retention.
• Match the experiment to the opportunity, choosing A/B/n tests, multi-armed bandits, or long-term holdouts with deep statistical discipline.
• Turn results into decisions and institutional knowledge, producing crisp readouts and building a durable learning record.

What Success Looks Like:

• 30 days: Ramped on the funnel, data, and experimentation platform, with first experiments in market and a drafted metric framework.
• 60 days: High-velocity testing cadence running, multiple experiments with crisp decisions, and validated wins shipping.
• 90 days: Experimentation velocity and rigor measurably stepped up, producing a compounding stream of validated wins that move activation, engagement, and retention.