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Senior Regional Sales Specialist, Mandarin Speaking Region APAC - Remote
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About the Role:
- We are looking for a Growth Marketing Manager for Kazakhstan to take full ownership of growth initiatives in a top priority market.
- This role requires a hands-on, data-driven marketer who can combine user acquisition, lifecycle management, and reactivation campaigns.
Key Responsibilities:
- Launch non-standard activations to engage and reactivate the existing userbase.
- Map and improve the entire user journey from Visit to Trade to boost conversion.
- Fully own market OKRs and escalate metrics progress with the team.
What We’re Looking For:
- 2–4 years of experience in Growth, Digital, or Performance Marketing (preferably crypto, fintech, or e-commerce).
- Proven expertise in activating audiences for financial products.
- Native-level Russian/Kazakh and strong English proficiency.
Why Binance:
- Shape the future of finance and collaborate with world-class talent.
- Tackle challenging projects in a fast-paced environment with autonomy.
- Remote-first work-from-home arrangement and competitive salary.
Binance
Binance is a leading global blockchain ecosystem behind the world's largest cryptocurrency exchange by trading volume and registered users. The company is trusted by over 300 million users in 100+ countries and offers a range of digital-asset products.