Business Development Representative

Dutchie 🌿🌿🌿

Remote regions

US Canada

Salary range

$50,000–$55,000/year

Benefits

Job Description

The Business Development Representative (BDR) will sit within the Marketing team and help accelerate pipeline growth. In this role, you’ll focus on qualifying inbound leads, nurturing marketing-engaged prospects, and supporting targeted outbound efforts tied to marketing campaigns. You’ll work closely with the sales teams to optimize lead conversion and ensure high-quality prospects enter the pipeline. Qualify inbound leads from marketing campaigns to assess sales readiness and ensure high-quality prospects enter the pipeline. BDRs should not be conducting demos, just doing qualifying outreach calls. Facilitate the best next steps for leads based on outreach efforts, i.e. enrolling in marketing nurtures or doing continued outreach to guide further down the funnel. Execute outbound prospecting tied to marketing campaigns, including event follow-ups and ABM outreach. Attend industry events and trade shows to engage with prospects, support lead generation efforts, and conduct follow-ups. Monitor performance metrics, including lead conversion rates, pipeline progression, and business impact. Collaborate with sales teams to ensure seamless lead handoff, share insights on prospect engagement, and refine outreach strategies. Leverage CRM tools to track, manage, and engage with leads efficiently. Maintain accurate CRM records to ensure clean data and smooth sales handoffs. Support process improvements for lead nurturing, routing, scoring and overall sales alignment. Provide feedback on lead quality, content engagement, and messaging effectiveness to improve marketing efforts. Develop deep understanding of dispensary operator's challenges, workflows, and industry-specific language to engage as a trusted advisor.

About Dutchie

Founded in 2017, Dutchie is a comprehensive technology platform powering dispensary operations, while providing consumers with safe and easy access to cannabis.

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