Sales Director, B2B

Building, coaching, and managing a team of Account Executives, fostering a performance-driven culture grounded in accountability, collaboration, and development. Defining team structure and goals, and ensuring the team is equipped to identify, pitch, and close new platform sales deals with in-house marketing teams and brands, primarily focusing on new logo acquisition. Developing and overseeing the execution of outbound sales strategies to engage experienced industry sales professionals within target accounts and drive pipeline generation. Guiding your team in building robust pipelines focused on high-potential prospects, leveraging various CRM tools (Salesforce) and ensuring strong coverage ratios and activity benchmarks. Collaborating closely with management, product, and solutions teams to articulate client needs, co-create industry-leading vertical offerings, and ensure product development aligns with evolving market demands. Translating field insights into product strategy and innovation, serving as a customer advocate within the company, and empowering your team to do the same. Coaching Account Executives on creating compelling, value-based pitch decks and associated research to effectively close new business with executive-level prospects. Maintaining a deep understanding of market trends, competitive threats, and the evolving needs of B2 clients in digital media, and cascading this knowledge to your team. Ensuring seamless post-onboarding hand-offs to dedicated StackAdapt Account Managers to drive continued client success and maximize expansion opportunities. Driving operational rigor within your team, including quota setting, accurate forecasting, and optimizing sales processes through data and tools.