Job Description
Lead Generation Strategy : Develop and execute demand generation strategies to create consistent, high-quality pipeline growth for the sales team targeting mid-market and enterprise customers. Develop and Execute Multi-Channel Campaigns : Design and implement integrated marketing campaigns across various digital channels such as email, paid media, social media, and SEO. Optimize Channel Performance : Continuously analyze and refine channel strategies, leveraging data to enhance performance and maximize ROI across all digital touchpoints. Campaign Ownership : Oversee and implement multi-channel campaigns across digital, email, webinars, events, content syndication, and ABM to drive engagement and sales-qualified leads.
Funnel Optimization : Continuously optimize the demand generation funnel by testing new channels, refining messaging, and adjusting targeting to improve performance at every stage of the buyer journey. Marketing Technology : Leverage marketing automation tools (e.g., HubSpot, Marketo, Salesforce) to track, measure, and report on the effectiveness of demand generation campaigns. You will be responsible for driving new pipeline growth.
About Webflow
At Webflow, we’re building the world’s leading AI-native Digital Experience Platform, and we’re doing it as a remote-first company built on trust, transparency.