Senior Director, Product Growth

Roofr

Remote regions

US Canada

Salary range

$250,000–$300,000/yr

Benefits

Unlimited PTO

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Responsibilities:

  • Orchestrate the hybrid motion with Sales: Identify product signals that indicate a contractor is ready for a sales conversation and build playbooks that turn those signals into pipeline.
  • Drive activation and expansion: Own the in-product experience that gets new contractors to value fast and design expansion loops for deeper adoption.
  • Grow self-serve revenue: Own self-serve motion across transactional and subscription products, focusing on Measure+ and in-product upgrade paths.

Qualifications:

  • 8 to 12+ years of product growth experience in B2B SaaS; vertical SaaS is a strong plus.
  • Real experience building a hybrid product-led and sales-led motion.
  • Strong activation and expansion instincts; fluent in growth metrics like activation rate, adoption, expansion revenue, and NRR.

Compensation & Benefits:

  • Compensation band: $250,000 - $300,000 (location based).
  • Vacation/Paid Time Off: 1st week mandatory PTO, 1 Friday off per month, company-wide shutdown week between Christmas and New Years, flexible time off.
  • Benefits include 80% employer-paid benefits in US, 100% employer-paid premiums for Extended Healthcare and Dental in Canada, RRSP/401k match, and generous Parental Leave policy.

Roofr

Roofr builds a CRM that connects sales tools, payments, and material ordering into a seamless platform for roofing contractors. The company has strong financials, best-in-class metrics, and an amazing culture as a successful startup offering significant growth and equity.

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