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Marketing Strategy & Planning:
- Develop annual strategies aligned with business objectives.
- Build integrated plans with audience segmentation.
- Create value propositions for delegates, exhibitors, and sponsors.
Event Marketing Leadership:
- Manage discovery, launch, growth, live delivery, and post-event phases.
- Oversee delegate acquisition, digital ads, CRM, and social campaigns.
- Drive ROI analysis and retention strategies.
Commercial & Digital Marketing:
- Achieve attendee targets and support sponsorship sales.
- Use SEO, SEM, automation, and analytics for demand generation.
- Optimize budgets and identify new revenue opportunities.
Tahaluf
Tahaluf is the largest B2B live and on-demand events organiser in Saudi Arabia by space, attendance, and revenue. They are a joint venture with Informa PLC and other partners, known for record-breaking events like LEAP and Cityscape, and foster a culture of collaboration, creativity, and teamwork.