Sr. Manager, Events & Field Marketing

About the Role:

• You will own the strategy and execution of CaptivateIQ's field marketing and event programs.
• You will lead a portfolio of industry conferences, executive programs, and customer events.
• You will partner closely with Sales, Business Development, and Marketing teams.

Responsibilities:

• Develop and own a comprehensive field marketing strategy across tradeshows, conferences, and virtual events.
• Build integrated event campaigns to maximize engagement before, during, and after every event.
• Evaluate sponsorships and field marketing investments based on pipeline contribution and ROI.

Requirements:

• 5+ years of experience in event marketing, field marketing, or integrated demand generation.
• Proven success building field marketing programs that generate measurable pipeline and revenue impact.
• Strong understanding of demand generation and how events contribute to integrated marketing campaigns.

Benefits:

• Comprehensive healthcare with 100% coverage for medical, dental, and vision.
• Flexible time off with quarterly mental health days.
• Annual stipends for professional development and caretaking needs.