Staff Brand Marketing Manager

Shape Our Brand:

• Own and evolve Boulevard's brand marketing strategy, ensuring our brand consistently reflects who we are and where we're going.
• Help shape our positioning, messaging, voice, and storytelling across customer-facing channels.
• Identify opportunities to strengthen Boulevard's market presence by staying close to customers, competitors, industry trends, and cultural moments.

Lead Integrated Brand Marketing:

• Develop and lead integrated brand campaigns that build awareness, deepen customer engagement, and support business growth.
• Partner across Product Marketing, Demand Generation, Creative, Content, Communications, Sales, and Customer Success to bring cohesive campaigns and launches to market.
• Translate customer insights and business priorities into clear marketing strategies and creative briefs.

Elevate Boulevard's Presence:

• Own Boulevard's public relations strategy, including agency management, media outreach, executive thought leadership, and earned media opportunities.
• Build relationships with media, industry organizations, partners, and influential voices across the self-care ecosystem.
• Lead customer storytelling, advocacy programs, sponsorships, partnerships, and other initiatives that strengthen Boulevard's brand and credibility.

Measure & Improve:

• Define success metrics for brand initiatives and use performance insights to continuously improve strategy and execution.
• Champion a consistent, high-quality brand experience across every customer touchpoint.