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Role Purpose:
- Develop and monitor marketing strategies and go-to-market plans aligned with business goals.
- Serve as a strategic marketing partner to business stakeholders.
- Define target audiences and develop value propositions.
Key Responsibilities:
- Collaborate with LOB team to define business objectives and customer segments.
- Ensure campaigns align with marketing plans and track project progress.
- Act as liaison between LOB, marketing teams, and external partners.
Qualifications & Experience:
- Bachelor's degree in Marketing, Business, or related field.
- 7+ years of experience in marketing, product marketing, or channel marketing.
- Experience in financial services or insurance preferred.
Protective
Protective is a financial services company that helps protect customers against life's uncertainties through insurance and retirement products. The company emphasizes employee wellbeing with a broad benefits offering and a focus on work-life balance.