Job Description
This role is responsible for building and managing Marketing Programs via Marketo, 6Sense and leveraging other Marketing tools. It requires leveraging modern, developer-friendly tools such as data management and automation platforms to build a highly efficient, scalable, and customizable marketing and sales automation ecosystem. The role will involve segmentation strategies including data enrichment, content personalization, email and campaign coordination, and managing the Marketing Calendar of campaign activity. The candidate should leverage AI and automation to shape and execute scalable solutions for ABX and lead generation use cases, run experiments to optimize content, and drive lead nurturing leveraging AI and automation. This role also requires being a thought leader about applying AI and automation across other marketing teams and building agile processes, best practices, templates and checklists.
About Cyara
Cyara is the world’s leading Automated CX Assurance Platform provider, helping leading brands across the globe deliver better CX with less effort, cost, and risk.