We are looking for a strategic, highly collaborative and experienced Director, GTM to lead and execute go-to-market strategies for emerging product categories. This role will play a critical part in driving category growth, product innovation and delivering exceptional experiences tailored to new customer segments. The ideal candidate is a collaborative and strategic leader with a passion for bringing new products to market. The successful candidate has experience in product management across the consumer lifecycle, from initial ideation to total go-to-market execution. The role includes developing and executing the GTM strategy, defining launch deliverables, championing customer empathy, coordinating channel strategies, ensuring operational readiness etc.