Architect and lead Axonify's marketing organization through an exciting period of strategic evolution and accelerated growth. Drive market penetration, category leadership, distinctive brand elevation, and sustainable revenue growth. Design, implement, and optimize a Product-Led Growth (PLG) GTM for accessing new markets.
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Shape product roadmap, positioning, and narratives while serving as the subject matter expert on PLG platforms and applications. Develop clear and differentiated messaging for the Airtable platform, specifically for self-serve builder audiences. Collaborate closely with product, demand gen, and sales teams to create and execute comprehensive go-to-market plans for self-serve programs.