Drive the free-to-paid conversion strategy, in-product upgrade motions, and overall PLG growth engine. As the PLG Product Marketing Leader, define and execute the strategy to drive in-product conversions, self-serve adoption, and expansion within our freemium and trial user base.

Drive sustainable B2B product adoption, activation, and expansion through data-driven marketing, experimentation, and conversion optimization. Define and execute strategies to acquire, nurture, and retain high-value customers, working cross-functionally with Product, Design, Engineering, Growth Marketing, and Customer Success to create a seamless journey.