Focuses on expanding Ethena's customer base through new prospect sales in close partnership with the Sales team. Increases awareness of Ethena’s diverse offerings and generate sales opportunities. Helps add new customers and grow existing ones leveraging outbound messaging, executives, and advisors to secure meetings with sales and customer success teams.

As the Founding Business Development Representative (BDR) at Cofactr, you’ll be at the forefront of our sales motion—owning outbound lead generation and prospecting efforts. You’ll connect with forward-thinking hardware manufacturers, identifying new opportunities through email, cold calls, and LinkedIn outreach. Working closely with the founding team and sales leadership, you’ll help refine and optimize our go-to-market approach as we scale.