Experian is seeking an AI Marketing Analytics Director to spearhead data-driven marketing innovation in consumer lending. Reporting to the VP of Analytics Consulting, this role drives AI solution development to optimize marketing, customer acquisition, and portfolio growth, requiring expertise in consumer credit data, marketing analytics, and machine learning. Managing cross-functional teams to deliver measurable business impact is crucial.
This position involves formulating an analytics roadmap to support our Strategic Events Portfolio, including strategic event audience planning, performance tracking, and providing insights throughout pre-event, live event, and post-event stages. Key responsibilities encompass managing measurement and reporting requirements for all events, whether strategic or field events. This entails converting the strategy into dashboards for data accessibility and validity.