You will play a strategic role in the definition, creation and positioning of our services portfolio, aligning Customer Success service offerings with business objectives, driving customer value, and contributing to overall SaaS growth and scalability; driving mid- and long-term services sales growth across our go-to-market teams by aligning services, product, industry, and field execution priorities.
This role is the executional lead for product launches, internal readiness, and GTM asset development—connecting the dots between what we build, how we communicate it, and how it drives revenue. As the bridge between Product, Sales, CS, and Marketing, you’ll be the strategic mind and the tactical engine behind launches. You’ll work with the rest of the product marketing team to execute focused strategies across Product-Led and Sales-Led motions.
Shape and execute the go-to-market strategy for new products and our commercial segment. This high-impact position combines strategic ownership with cross-functional collaboration. Lead positioning, messaging, and enablement for both new products and our commercial segment to help us differentiate and win in a dynamic market. Work closely with teams across Product, Sales, Customer Success, and RevOps to directly influence company growth and market perception.
As a Principal Product Marketing Manager at Red Canary, you will lead critical initiatives to increase awareness and adoption of our Security Operations platform, focusing initially on our rapidly evolving AI solutions and voice of customer program. This strategic role involves leading cross-functional efforts across sales, marketing, customer success, partner, community, and product management to develop, execute, and refine our go-to-market strategy.
This person will lead go-to-market (GTM) strategies, develop compelling messaging and positioning, and collaborate cross-functionally to drive product awareness, engagement, and adoption. This is a strategic and hands-on role requiring a blend of creativity, business acumen, and strong communication skills. Main responsibilities include managing GTM initiatives, supporting sales enablement, and maintaining customer and competitive intelligence.