Lead design and governance of multi-step marketing campaigns and customer journeys using Salesforce Marketing Cloud.
Ensure compliance with email regulations (CAN-SPAM, GDPR, CCPA) and manage segmentation architecture.
Develop A/B testing frameworks and dashboards to optimize campaign performance and deliver insights.
Lifeway is a Christian ministry focused on making disciples of Jesus Christ through resources and services. The company has a strong Work from Anywhere culture and values mission-driven teamwork.
Serve as the primary architect and administrator for Salesforce Marketing Cloud, managing automation studio workflows and Journey Builder sequences.
Own the end-to-end lead management process, including lead scoring models, status mapping, and automated routing to the Sales team.
Partner with cross-functional teams to align technical workflows with broader business objectives and product launches.
Weave is a B2B SaaS company providing software solutions for healthcare providers. The company fosters a collaborative, fast-paced environment with a focus on pipeline growth and executive visibility.
Design, implement, and optimize Salesforce Marketing Cloud campaigns and customer journeys using best practices.
Collaborate with cross-functional teams in business, data, product, and technology to deliver high-quality CRM solutions.
Monitor campaign performance, ensure platform stability, and identify opportunities for optimization.
The company is a partner organization focused on digital transformation and CRM solutions. It fosters a collaborative, remote-first culture with flexible working arrangements and continuous learning opportunities.