Headlight is a growth marketing agency focused on scaling consumer products through industry-leading performance advertising, creative, and analytics services. They are a fully remote company with teammates across the United States and Canada and pride themselves on a low-ego, no-BS culture.
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Advise clients and media buying teams on channel event instrumentation requirements and user attribution.
Validate and architect web and app analytics event pipelines in tools such as Google Tag Manager and Mobile Measurement Partners.
Design, execute, and analyze matched-market (geo-lift) incrementality tests using tools such as Meta’s GeoLift library and other ML tooling within Jupyter notebooks.