Product Marketing Manager II

Sprout Social is seeking a skilled Industry Product Marketing Manager II to join the Marketing team. This position requires a blend of strategic thinking and practical execution, focusing on understanding key industries such as Public Sector, Financial Services, and Healthcare. The role involves identifying industry trends and unique customer needs to develop tailored product positioning and messaging. You will build a deep understanding of our products and how they serve customers in these industries in order to develop buyer personas and go-to-market strategies. You will partner closely with internal stakeholders to understand these industries, their customer use cases and to distill those insights to use them in a way that drives customer acquisition and product adoption. Candidates should have 4+ years of experience in growth, partner or lifecycle marketing and 3+ years of industry marketing or product marketing experience. Excellent communication skills, analytical abilities, and a passion for learning are essential for success.