Principal Product Manager- Activation

Evolve

Remote regions

US

Salary range

$190,000–$210,000/yr

Benefits

16w maternity 10w paternity

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Strategy & Roadmap:

  • Own the product roadmap from signed agreement to a live, bookable listing, focusing on activation rate, time to live, and 180-day retained activations.
  • Find where owners stall—property setup, photo scheduling, permits, rates, multi-property onboarding—and decide what to fix first.
  • Use data to prioritize the biggest levers that drive owner success long-term.

Build & Experiment:

  • Ship product changes that take manual steps out of onboarding, from self-serve setup to automated scheduling and reminders.
  • Run experiments end to end: write the hypothesis, scope the build, measure the result, and make the call.
  • Own activation instrumentation with analytics so every step from signup to live can be measured by cohort.

Partnership:

  • Work closely with Onboarding and Operations to change the system underneath rather than adding more manual work.
  • Partner with Lifecycle Marketing on the onboarding journey and with the Funnel Conversion PM on the handoff at signup.
  • Talk to owners—single-property and portfolio—and turn what you learn into product decisions.

Evolve

Evolve is on a mission to make vacation rental easy for everyone by providing exceptional experiences for owners and guests. The company is a high-performing, customer-obsessed team that values curiosity, communication, and accountability, with a culture focused on collaboration and thriving together.

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