Senior Director, Product Marketing

Varicent

Remote regions

Canada

Benefits

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Summary of the Role and Team:

  • As Senior Director, Product Marketing, you will lead the Product Marketing function and shape go-to-market strategy, market positioning, and revenue growth.
  • Report as a senior marketing leader and develop a team of Product Marketing professionals.
  • Partner closely with Product, Sales, Customer Success, and Executive Leadership.

What You Will Be Doing:

  • Lead and develop the Product Marketing organization, establishing priorities and performance measures.
  • Define product positioning, messaging frameworks, and buyer personas across Varicent's solution portfolio.
  • Drive sales enablement programs and competitive intelligence initiatives.

What You Bring:

  • 12+ years in B2B technology organizations with significant enterprise SaaS experience.
  • 7+ years of Product Marketing experience including ownership of positioning and go-to-market strategy.
  • 3+ years leading Product Marketing teams and influencing measurable business outcomes.

Benefits Overview:

  • Comprehensive medical, dental, and vision coverage.
  • PTO and public holidays for rest and recharge.
  • Dedicated learning days and volunteer days for growth and community support.

Varicent

Varicent transforms the Sales Performance Management market with cutting-edge SaaS solutions that help revenue leaders design smarter go-to-market strategies and maximize seller performance. The company is trusted by global industry leaders and offers a diverse, collaborative, and innovative culture focused on growth and excellence.

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