Source Job

Canada

  • Lead Varicent's Product Marketing function to shape go-to-market strategy, market positioning, and revenue growth initiatives.
  • Partner with Product, Sales, and Executive teams to drive product launches, sales enablement, and competitive intelligence.
  • Champion AI-enabled workflows and modern marketing technologies to improve research, content creation, and operational effectiveness.

Product Marketing Go-to-market Strategy Sales Enablement B2B SaaS Competitive Intelligence

20 jobs similar to Senior Director, Product Marketing

Jobs ranked by similarity.

$102,000–$131,250/yr
Canada

  • You will lead product marketing strategy for a multi-product AI-native portfolio, defining positioning and go-to-market strategies.
  • You will collaborate with senior leaders across Product, Sales, and Marketing to drive adoption and revenue growth.
  • You will mentor product marketing professionals and represent the portfolio externally at events.

The company is a growing B2B SaaS portfolio in the AI-driven market, offering a remote-first work environment. It has internationally distributed teams across North America, the UK, and India, with a culture of innovation, collaboration, and professional growth.

US

  • Own positioning and messaging across customer segments, personas, and regions.
  • Lead go-to-market strategy and execution for product, partner, and feature launches across four markets.
  • Create sales enablement resources and coach teams on active deals.

A B2B SaaS company serving the construction industry, building software to help construction companies improve product discovery and adoption. The company is an established but evolving team with limited structure, seeking to build a product marketing function from the ground up.

$130,000–$160,000/yr
US

  • Develop positioning and messaging for customer segments, buyer personas, and markets.
  • Own sales enablement including battlecards, competitive guidance, and deal coaching.
  • Design AI-enabled workflows for competitive monitoring and content drafting.

A B2B SaaS company serving the construction sector. The company is an established player in the industry, though the posting does not specify size; it offers a remote-first culture and seeks to build its product marketing function from the ground up.

US

  • Own the story of why MSPs run their business using Rewst.
  • Lead launches and product communications across the customer journey.
  • Enable the revenue team with competitive intelligence and content.

Rewst is a tool designed for Managed Service Providers to streamline and automate their processes. The company values the flexibility of remote work and opportunities for in-person collaboration.

US

  • Own positioning and messaging across customer segments, buyer personas, and markets.
  • Build the product marketing function, including strategy, playbook, and operating practices.
  • Lead go-to-market planning and execution for product, partner, and feature launches.

They provide construction technology products that help businesses in the construction industry. The company operates across multiple regions and is building its product marketing function, with a focus on innovation and go-to-market execution.

$116,462–$134,578/yr
US 3w PTO

  • Lead end-to-end GTM strategy, positioning, and launches for Pushpay's Giving solutions.
  • Develop differentiated messaging and competitive intelligence grounded in customer and market insights.
  • Partner with Growth, Sales, and Customer Success to drive adoption, retention, and expansion.

Pushpay helps organizations and communities come together and stay connected through mobile apps, management software, and giving technology. Our 550 teammates support 10,000+ customers and have processed over $15 billion in charitable giving.

US 4w PTO 12w maternity 12w paternity

  • Own the product narrative and positioning for Recidiviz's corrections products and services.
  • Reshape how the market buys technology by leading strategy toward flexibility, interoperability, and open standards.
  • Drive outcomes by turning evidence from partner states into impact narratives and positioning Recidiviz for responsible AI leadership.

Recidiviz is a nonprofit technology organization that partners with state corrections agencies to improve outcomes through data-driven tools. They have a small, collaborative team and are supported by major philanthropies, working closely with government leaders and community partners.

Canada

  • Own go-to-market strategy and execution for products in Mitratech's GRC portfolio, including positioning, messaging, and launch assets.
  • Develop sales enablement materials such as buyer's guides, competitive battlecards, and objection-handling resources while managing the internal sales asset repository.
  • Use AI tools to streamline competitive research, content development, and marketing workflows, and support win/loss analysis to refine messaging.

Mitratech builds world-class products that simplify legal, risk, compliance, and HR operations for enterprises. With over 35 years of experience, the company serves 20,000 clients globally, including 30% of the Fortune 500, and fosters a diverse, inclusive culture centered on great people practices and learning opportunities.

$123,600–$210,400/yr
US

  • Lead go-to-market strategy and product positioning for IoT automation, mobile access, and Wi-Fi solutions.
  • Develop executive communications, sales enablement, and cross-functional alignment across product, marketing, sales, and partner teams.
  • Drive adoption, revenue growth, and market differentiation through strategic market narratives and competitive intelligence.

Realpage is a leading provider of property management software solutions for the multifamily real estate industry. The company fosters a collaborative and innovative culture, focusing on technology-driven market transformation.

North America

  • Own GTM activation for Service CRM, partnering with Sales, Demand Gen, and Field Marketing to turn messaging into deals.
  • Build sales enablement tools like pitch decks, battle cards, and discovery frameworks, and run training sessions that actually stick.
  • Drive competitive intelligence and messaging/positioning to arm sellers to win across customer service and field service.

ServiceNow is the AI control tower for business reinvention, bringing together AI, data, and workflows to help 85% of the Fortune 500 work smarter. The company is building an AI-native culture where technology and talent are unstoppable together.

US

  • Own positioning, messaging, and go-to-market for PAR's back-of-house and POS platform.
  • Drive product launches, market research, and competitive intelligence to shape roadmap and sales strategy.
  • Partner with marketing, sales, and customer success to create enablement tools and customer proof that drive adoption.

PAR Technology Corporation is a restaurant technology leader, providing software and hardware for over 100,000 restaurants in 110+ countries. The company's 'Better Together' culture unites teams around innovative point-of-sale, digital ordering, loyalty, and back-office solutions.

US

  • Lead competitive intelligence program to shape strategy and equip the field to win deals.
  • Build competitive sales plays, battle cards, and customer-facing materials that drive measurable win rate improvements.
  • Partner cross-functionally with Sales, Product, and Enablement to turn market insights into product and go-to-market actions.

Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. Serving nearly 100,000 customers from Fortune 500 enterprises to small businesses, Motive is building to win the physical economy market with a culture focused on solving important problems and customer obsession.

$140,000–$175,000/yr
US Unlimited PTO

  • Own product messaging and market positioning to accelerate pipeline and revenue.
  • Drive end-to-end product launches and GTM execution with structure and rigor.
  • Leverage AI tools and agents to create high-impact content and sales enablement assets.

Bidgely is a Vertical AI company built for the utility industry, delivering appliance-level intelligence through its UtilityAI Platform. The company is recognized as a leader in utility analytics and backed by over 20 patents, fostering a culture of innovation and diversity.

$360,400–$583,000/yr
US

  • Align Engineering, Design, Marketing, Sales, and Finance around one product strategy.
  • Build and lead the PM org, resource allocation, talent bar, and ownership.
  • Own the product OS, roadmap delivery, packaging, and AI leverage.

LaunchDarkly is a feature management platform that helps engineering organizations ship, measure, and control software changes, serving thousands of teams including more than a quarter of the Fortune 500. The company values a humble, open, collaborative, respectful, and kind team culture.

$221,200–$387,100/yr
North America Unlimited PTO

  • Translate the global AI product roadmap into a plan for your industry or customer segment.
  • Partner with sales, marketing, and channel partners to launch AI products and drive adoption.
  • Own commercial strategy, including packaging, pricing, and deal structure to meet revenue targets.

ServiceNow is the AI control tower for business reinvention, helping 85% of the Fortune 500 work smarter with its AI platform. The culture is AI-native and focused on freeing people from busywork to focus on meaningful work.

Global Unlimited PTO

  • Own the narrative for Ditto’s Edge Sync Platform and adapt it for B2C, B2B, and B2G buyers.
  • Build positioning and messaging frameworks grounded in customer research and win/loss evidence.
  • Run go-to-market end to end for every launch, including tiering, assets, and internal enablement.

Ditto is redefining how data moves at the edge, enabling developers to build resilient real-time applications regardless of network conditions. With over $145 million in funding and a globally distributed team, Ditto powers mission-critical experiences for clients like Chick-fil-A, Delta Airlines, and the U.S. military.

United States Unlimited PTO 12w maternity 12w paternity

  • Partner with BU Presidents and Product leaders to define product strategy and roadmaps.
  • Improve the quality of major product bets through rigorous validation and prioritization.
  • Drive AI-native product development and raise product capability across the portfolio.

Cordance accelerates the growth of vertical B2B SaaS companies through acquisition and long-term tactical and financial guidance. The company partners with founders to scale their businesses and deliver dignity to organizations and employees.

$160,000–$200,000/yr
US Unlimited PTO

  • Drive strategic messaging and positioning frameworks to accelerate revenue and scale pipeline.
  • Enable complex enterprise sales cycles with executive-ready narratives, competitive positioning, and buyer-persona enablement.
  • Lead an AI-first product marketing practice, deploying AI agents and workflows for content scaling and market research.

Bidgely is a Vertical AI company built for the utility industry, delivering appliance-level intelligence through its UtilityAI™ Platform. With over 20 patents and connections to 50M+ meters across 50+ utilities, it has been named #7 in Applied AI on Fast Company's Most Innovative Companies list.

$150,000–$210,000/yr
US Unlimited PTO

  • Shape the story: Own positioning, messaging, and differentiation that make Bolster stand out in a competitive cybersecurity market.
  • Understand the market: Get close to customers, buyers, competitors, and industry trends to uncover insights that shape strategy.
  • Help us win: Partner with Sales to develop competitive strategies, compelling narratives, and practical enablement that improves deal outcomes.

Bolster AI is changing how companies protect their brands and customers from digital threats using an AI-powered platform. The company values collaboration, curiosity, and ownership, with a culture that fosters experimentation and fun.

Canada

  • Own positioning, messaging, and field enablement for LastPass products across customer segments and channels.
  • Lead go-to-market planning for product launches, coordinating with Product, Sales, and Brand.
  • Develop sales enablement materials, including battle cards, pitch decks, and competitive intelligence.

LastPass delivers Secure Access Essentials, helping individuals and organizations manage and protect access to AI, applications, and credentials straight from the browser. Trusted by 100,000+ businesses and millions of users worldwide, the company blends strong security with everyday simplicity and promotes a high-growth, collaborative, remote-first culture.