Source Job

North America

  • Own GTM activation for Service CRM, partnering with Sales, Demand Gen, and Field Marketing to turn messaging into deals.
  • Build sales enablement tools like pitch decks, battle cards, and discovery frameworks, and run training sessions that actually stick.
  • Drive competitive intelligence and messaging/positioning to arm sellers to win across customer service and field service.

Product Marketing Sales Enablement Competitive Intelligence GTM Strategy CRM

20 jobs similar to Sr Manager, Product Marketing - CRM

Jobs ranked by similarity.

$273,280–$464,590/yr
North America Unlimited PTO

  • Drive CRM pipeline growth through volume, velocity, and conversion across strategic accounts.
  • Partner with sales, product, marketing, and top partners to align CRM go-to-market plans globally.
  • Act as a strategic advisor to customers and internal teams, embedding CRM expertise and AI-enabled practices.

ServiceNow is an AI platform company that connects AI, data, and workflows to help businesses reinvent how they work. It serves 85% of the Fortune 500 and fosters an AI-native culture where technology and talent are unstoppable together.

$0–$150,000/yr
US

  • Own product marketing for a dedicated line of business, connecting Product, Sales, Customer Success, and Marketing.
  • Develop product positioning, value propositions, and go-to-market plans grounded in customer needs.
  • Create sales enablement materials and lead customer and competitive research to inform strategy.

12twenty is a leading talent acquisition platform connecting employers with elite early career professionals from top universities. The fast-growing company values collaboration, innovation, and continuous improvement.

US Unlimited PTO

  • Drive product positioning, messaging, and go-to-market strategy for new products and features.
  • Lead competitive intelligence, win/loss analysis, and sales enablement to help AEs win deals.
  • Build customer education programs and measure product marketing impact to improve adoption.

Influ2 brings account-based marketing to the contact level, enabling businesses to target specific buyers with ads and orchestrate journeys across channels. The company is a cash-positive, Series A-funded organization with 200+ enterprise customers and a team culture that values diverse perspectives and work-life balance.

Canada

  • Lead competitive intelligence programs and develop enablement tools to empower sales teams to win.
  • Own creation of competitive insights, battlecards, and sales playbooks aligned with product strategy.
  • Partner with cross-functional teams to synthesize market trends and drive sales productivity.

Ping Identity provides a cloud identity platform that makes digital experiences secure and seamless. The company serves over half of the Fortune 100 and fosters a culture that champions individuality and flexibility.

US

  • Own the complete go-to-market plan for Agiloft in the procurement space, spanning marketing strategy, sales strategy, and enablement.
  • Build and maintain a continuous intelligence engine covering competitive insights, customer insights, market intelligence, and analyst relations specific to procurement.
  • Develop content that speaks credibly to the procurement buyer persona, including web copy, one-pagers, case studies, webinars, and thought leadership.

Agiloft is the most trusted global leader in data-first contract lifecycle management (CLM) software, helping organizations manage the end-to-end process of proposing, negotiating, signing, and leveraging contracts. It is a growing, vibrant company with nearly 100% customer satisfaction and 97% annual renewal rates, supporting multiple Employee Resource Groups and promoting a healthy work/life balance.

$166,500–$291,400/yr
North America Unlimited PTO

  • Define and execute the outbound product strategy for Otto for Setup and Platform Home.
  • Develop compelling positioning, messaging, and customer value narratives, and influence product roadmap through field feedback.
  • Lead launch planning, sales enablement, customer adoption programs, and executive-level storytelling to accelerate time-to-value.

ServiceNow is an AI platform that brings together AI, data, and workflows to help businesses operate more efficiently. The company serves 85% of the Fortune 500 and fosters an AI-native culture focused on innovation and collaboration.

US Unlimited PTO

  • Own internal product communication and launch readiness across all GTM teams.
  • Build and run release communication cadence, knowledge hub, and product-to-GTM sync.
  • Partner with sales enablement and product marketing to ensure field readiness and confidence.

Agiloft is a global leader in data-first contract lifecycle management software, helping organizations manage the end-to-end process of proposing, negotiating, signing, and leveraging contracts. The company is a growing, successful organization with high customer renewal rates and a culture that prioritizes employee experience, diversity, and work-life balance.

$135,000–$160,000/yr
US UK 7w PTO 12w maternity 12w paternity

  • Translate complex technical product capabilities into simple, sales-ready messaging and enablement materials.
  • Develop and deliver training programs to get sales teams fluent and confident on messaging.
  • Collaborate cross-functionally with product, sales, and marketing teams to support product launches and competitive positioning.

Immersive provides a cyber resilience platform that helps organizations test and improve their ability to withstand cyber attacks. Founded in 2017, they have over 300 employees globally, with a culture focused on innovation, inclusivity, and teamwork.

US

  • Develops integrated go-to-market strategies and messaging for assigned markets.
  • Researches market trends, competitive landscapes, and customer needs to inform product positioning.
  • Collaborates cross-functionally to create sales enablement tools and compelling marketing assets.

ConnectWise is a global software company that helps technology solution providers manage businesses and deliver customer experiences. With over 3,000 colleagues across North America, EMEA, and APAC, we foster an inclusive culture that values diverse perspectives and skills.

$220,300–$396,500/yr
North America Unlimited PTO

  • Drive GTM enablement strategy for the Employee Experience business unit, partnering with regional leadership to execute quarterly enablement plans.
  • Lead a team of enablement managers in designing tailored programs across sales and presales using classroom, online self-paced, and blended learning.
  • Build on-demand content, certification programs, and metrics to measure impact and continuously improve enablement outcomes.

ServiceNow is the AI control tower for business reinvention, bringing together AI, data, and workflows to help organizations work smarter. The company serves 85% of the Fortune 500 and fosters an AI-native culture where technology and talent are unstoppable together.

  • Own positioning, messaging, and go-to-market strategy for Colibri's Healthcare B2B products.
  • Lead customer and competitive research, product launches, and sales enablement across a growing portfolio.
  • Partner with Product, Sales, and Marketing teams to build alignment and drive measurable business impact.

Colibri Group is a leader in online professional education, serving over one million learners annually. A values-driven culture and a growing Healthcare B2B business support organizations and professionals with education products and solutions.

$175,000–$185,000/yr
US

  • Develop platform narratives, positioning, and product launches for IT and business audiences.
  • Conduct market research, win/loss analysis, and competitive intelligence to inform strategy.
  • Create enablement content, collateral, and training for sales and customer-facing teams.

Tines is an intelligent workflow company that powers critical workflows for IT and security teams. It values Simplicity, Speed, and Soundness, fostering a culture of curiosity, growth, and integrity.

Canada

  • Own go-to-market strategies for products, features, and capabilities across the full lifecycle.
  • Develop clear product positioning, messaging, and competitive battlecards that drive market success.
  • Partner with Product, Marketing, Sales, and customer-facing teams to align launch plans and commercial priorities.

Jobgether is an AI-powered job matching platform that connects candidates with hiring companies based on core requirements. The company is technology-driven and uses an objective, data-backed approach to accelerate hiring for partner organizations.

$150,000–$180,000/yr
US

  • Own positioning and messaging to make Vitalize's value clear.
  • Deeply understand customers, market, and product to drive launches and sales enablement.
  • Partner with Product, Sales, and Customer Success to craft compelling stories and measure impact.

Vitalize is building the AI operating system for how health systems manage labor and capacity. We've raised $31M from top healthcare investors and are trusted by leading health systems across the country.

$100,000–$115,000/yr
US

  • Manage priority enablement programs from planning through execution and measurement.
  • Own seller onboarding and ramp, coordinating schedules, facilitators, and learning activities.
  • Operationalize GTM launches, sales plays, and Sales Kickoff while tracking program metrics.

WorkWave provides innovative software solutions that help field service businesses thrive. It is a global, remote-first company with a startup feel, recognized for its collaborative culture and award-winning workplace.

North America Unlimited PTO

  • Own operating metrics end to end and move specialist ramp, attach rate, pipeline coverage, and productivity.
  • Drive specialist sales as a growth engine via talent bar, onboarding, ramp math, and territory design.
  • Design sales plays and operating cadence, and own the executive narrative for the BU.

ServiceNow is the AI control tower for business reinvention, helping 85% of the Fortune 500 work smarter with an AI platform. It is building an AI-native culture where technology and talent are unstoppable together.

Global

  • Own solution readiness strategy for Solution Sales Executives, diagnosing pipeline gaps and delivering data-driven readiness programs.
  • Build deep product and platform proficiency, equipping sellers with Level 200 technical knowledge and value discovery skills.
  • Partner with sales leadership and cross-functional teams to land launches, modernize workflows, and measure business impact.

Atlassian builds software products that help teams all over the world collaborate and achieve together. With a strong emphasis on diversity, inclusion, and work-life balance, the company empowers employees to choose how and where they work, while fostering a culture of creativity and teamwork.

$130,000–$160,000/yr
US

  • Own onboarding for new GTM hires across sales and customer-facing roles.
  • Build ongoing enablement programs that keep the team current as product and market evolve.
  • Design customer education programs that drive adoption and success.

1mind is building the next generation of revenue teams with an Autonomous Customer Experience platform that deploys AI-powered go-to-market teammates. The company is an early-stage, remote-first startup with a culture of ownership, fast execution, and inclusivity.

Canada UK India

  • Own release marketing and enablement, coordinating customer-facing collateral like release notes, demo videos, and help content.
  • Build sales enablement materials including battlecards, competitive FAQs, and objection-handling content.
  • Maintain awareness of the competitive landscape and contribute to positioning, messaging, and launch planning.

Loopio is a remote-first company that builds a platform for creating and managing proposals, RFPs, and security questionnaires. They are an award-winning workplace with a global team of employees across Canada, the UK, and India, and they foster a supportive culture with employee resource groups and professional development opportunities.

US

  • Lead enterprise GTM strategy for new products like Sidekick, defining commercial packaging from design partnerships through to GA.
  • Shape our governance story around secure auths, identity management, and safety with agent use.
  • Collaborate with product and sales to shape and close enterprise opportunities on new platform capabilities.

Zapier builds automation tools that enable businesses to connect apps and automate workflows. Zapier is a fully remote company with a focus on transparency, diversity, and inclusion, employing hundreds of people worldwide.