Source Job

US

  • Develops integrated go-to-market strategies and messaging for assigned markets.
  • Researches market trends, competitive landscapes, and customer needs to inform product positioning.
  • Collaborates cross-functionally to create sales enablement tools and compelling marketing assets.

Product Marketing Go-to-market Strategy Market Research Sales Enablement Communication

20 jobs similar to New Product Marketing Manager

Jobs ranked by similarity.

United States

  • Own go-to-market positioning and strategy for Expert Call Services.
  • Craft messaging that differentiates ECS from other expert network providers.
  • Partner with cross-functional teams to drive campaigns and enablement.

AlphaSense provides market intelligence and search built on proven AI. Founded in 2011, they have over 2,000 employees globally and are headquartered in New York City.

Global 5w PTO

  • Own the Partner marketing engine: driving go-to-market launches from strategy to execution.
  • Translate technical products into messaging that resonates with partners and merchants.
  • Synthesize feedback and market research into strategic perspectives shaping messaging and GTM approach.

Primer is the unified infrastructure for global payments, giving finance and payments teams visibility and control from a single platform. Backed by top investors like Sofina, Peak XV Partners, and ICONIQ, they are a remote-first company with a culture focused on mission-driven work and collaboration.

$131,200–$150,000/yr
US Unlimited PTO

  • Own positioning, messaging, and field enablement for LastPass products.
  • Lead go-to-market planning for launches across product, sales, and brand.
  • Develop sales enablement materials and conduct customer research to sharpen strategy.

LastPass delivers Secure Access Essentials, helping individuals and organizations manage and protect access to AI, applications, and credentials straight from the browser. Trusted by more than 100,000 businesses and millions of users worldwide, LastPass blends strong security with everyday simplicity, offering a collaborative and inclusive remote-first culture.

$135,000–$160,000/yr
US UK 7w PTO 12w maternity 12w paternity

  • Translate complex technical product capabilities into simple, sales-ready messaging and enablement materials.
  • Develop and deliver training programs to get sales teams fluent and confident on messaging.
  • Collaborate cross-functionally with product, sales, and marketing teams to support product launches and competitive positioning.

Immersive provides a cyber resilience platform that helps organizations test and improve their ability to withstand cyber attacks. Founded in 2017, they have over 300 employees globally, with a culture focused on innovation, inclusivity, and teamwork.

India

  • Serve as the bridge between product and go-to-market teams, shaping strategy and translating complex innovation into compelling narratives.
  • Own the product launch process from planning through execution, ensuring cross-functional alignment and market differentiation.
  • Develop messaging and enablement materials for Sales and Customer Success teams to drive product adoption.

Joist AI is a construction technology company building AI agents for the industry. As an early-stage startup, we have a small, collaborative team that values innovation and impact.

US

  • Lead product marketing strategy and own the product story for a portfolio of managed networking products, software, and services.
  • Translate technical capabilities into compelling positioning and scalable go-to-market strategies across network gateways, Wi-Fi, and managed services.
  • Drive product launches, develop sales enablement toolkits, and bring customer and competitive insights into strategic decisions.

Our partner provides managed networking products, software, and services to evolving technology markets. They operate as a growing, collaborative organization with a focus on cross-functional innovation and market expansion.

$152,000–$165,000/yr
Global

  • Develop and evolve strategic messaging and positioning for a portfolio of clean energy and environmental commodity products.
  • Lead end-to-end go-to-market planning, product launches, and lifecycle success, collaborating with cross-functional teams.
  • Create compelling content, build market intelligence, support demand generation, and enable sales with tools and training.

Xpansiv is the leading infrastructure provider for energy transition markets, offering registries, marketplaces, and data for environmental commodities. Backed by Blackstone, the company has grown through more than 10 acquisitions and is a global leader in clean tech.

$110,000–$120,000/yr
US Unlimited PTO

  • Own product positioning, messaging, and competitive intelligence for the GRC portfolio.
  • Lead go-to-market execution and sales enablement for new product launches.
  • Design AI-enabled workflows to eliminate manual work and improve efficiency.

Mitratech is a team of innovators focused on building world-class products that simplify operations in Legal, Risk, Compliance, and HR functions. They serve 20,000 client companies globally, including 30% of the Fortune 500, and have a diverse, inclusive culture with entrepreneurial spirit.

Canada

  • Own go-to-market execution for a portfolio of legal tech products, coordinating launches with product, sales, and marketing teams.
  • Build sales enablement materials including presentations, battlecards, and talk tracks while gathering competitive insights to sharpen messaging.
  • Partner with marketing counterparts on campaigns, webinars, and digital programs, tracking performance to refine programs and drive pipeline growth.

Mitratech is a proven global technology partner for corporate legal, compliance, risk, and HR teams. The company operates with a globally distributed, collaborative culture, emphasizing cross-functional teamwork and ownership.

US Unlimited PTO

  • Define and own positioning and go-to-market strategy for product lines, including launch planning and competitive research.
  • Bring product story to market through integrated campaigns, content development, and thought leadership.
  • Translate strategy into sales and customer experience execution, developing frameworks and enablement materials.

EdSights builds AI-powered student engagement and retention software for higher education, helping colleges understand student needs. Backed by an $80M investment, they partner with 300+ institutions and are a fast-growing startup with a mission-driven, collaborative culture.

Global

  • Own and evolve positioning for Mimica’s products, translating technical concepts into compelling customer-facing narratives.
  • Partner with Product from development through launch, defining target audiences, positioning, and go-to-market strategy.
  • Research customers, competitors, and market trends to inform Product and GTM strategy.

Mimica is an AI-powered process intelligence platform that helps enterprises identify process improvements and automation opportunities. They are a remote-first team of exceptionally talented people across 16+ countries, backed by $26M in Series B funding from investors like Khosla Ventures and trusted by Fortune 500 companies.

US

  • Own the complete go-to-market plan for Agiloft in the procurement space, spanning marketing strategy, sales strategy, and enablement.
  • Build and maintain a continuous intelligence engine covering competitive insights, customer insights, market intelligence, and analyst relations specific to procurement.
  • Develop content that speaks credibly to the procurement buyer persona, including web copy, one-pagers, case studies, webinars, and thought leadership.

Agiloft is the most trusted global leader in data-first contract lifecycle management (CLM) software, helping organizations manage the end-to-end process of proposing, negotiating, signing, and leveraging contracts. It is a growing, vibrant company with nearly 100% customer satisfaction and 97% annual renewal rates, supporting multiple Employee Resource Groups and promoting a healthy work/life balance.

Europe

  • Own positioning and messaging for AppFollow's products, leading launches from development to campaign execution.
  • Build the product feedback loop with Sales and CS, aggregating insights and feeding them back to Product and Marketing.
  • Own customer proof: case studies, testimonials, and the internal source of truth for all product descriptions.

AppFollow is an AI-powered app reputation and ASO platform for mobile and Steam publishers. We are a B2B SaaS company serving SMB, mid-market and enterprise clients, with a remote team based mostly in Europe.

US Unlimited PTO

  • Lead product marketing strategy, positioning, and go-to-market for public safety software.
  • Develop sales enablement materials and competitive intelligence to drive market adoption.
  • Collaborate with cross-functional teams to translate complex capabilities into customer value.

First Due provides end-to-end software solutions for fire and EMS agencies to improve safety and operations. The company offers a fully remote workplace with a comprehensive benefits package.

Global

  • Establish the unique value proposition of your products, with a clear understanding of target markets and buyer personas.
  • Author compelling, high-quality product content in various formats including print, web, social media, and video.
  • Collaborate with content and demand gen teams to drive a marketing strategy that meets or exceeds pipeline and conversion targets.

Censys provides real-time Internet intelligence and threat insights to global governments and Fortune 500 companies. They foster a culture of humble brilliance, collaboration, and innovation, with a diverse team.

US Unlimited PTO

  • Turn positioning, market research, and customer insights into sales enablement assets and content that drive growth across Amazon and non-Amazon marketplaces.
  • Spend meaningful time on customer and sales calls, gathering Voice of Customer to sharpen messaging, sales tools, and competitive intelligence.
  • Move between strategic thinking and hands-on production, using AI tools to accelerate research, content generation, and enablement maintenance.

Levanta is a creator affiliate platform that connects brands, creators, publishers, and marketplaces through a single platform for creator discovery, activation, and payments. With over 90,000 vetted creators and $43 million in funding, the company fosters a dynamic, supportive culture that values innovation, diversity, and inclusion.

US

  • Contribute to and execute Product Marketing strategy, shaping messaging and positioning with product management.
  • Partner with Sales as a trusted advisor to deliver sales enablement and refine value propositions.
  • Drive Analyst Relations program and own execution of Product Launch Strategy.

Picus Security is the leading exposure validation company that proves what attackers can exploit and validates defenses. Trusted by Fortune 500 enterprises, the company is a fast-growing startup with a global remote team and a culture of innovation.

$150,000–$225,000/yr
US Unlimited PTO

  • Drive the strategic alignment of pricing and packaging, lead a team of product marketers, and set the standard for translating complex platform capabilities into compelling market narratives.
  • Within 12 months, equip the global sales organization with competitive differentiators and positioning assets, resulting in increased win rates.
  • Build and scale AI-leveraged processes and tools to accelerate deal velocity while establishing yourself and your team as thought leaders in the industry.

JumpCloud is the AI-powered unified IT management platform that secures the modern workforce by consolidating identity, device, and access management. We are a remote-first company with teams in 15+ countries, fostering a culture of innovation, human connection, and high-velocity SaaS execution.

$82,000–$137,000/yr
US 4w PTO 16w maternity 8w paternity

  • Build and own product positioning and messaging across AI product portfolio, translating clinical outcomes into business narratives.
  • Lead go-to-market planning for product launches, moving from tactical to systematic market education with success metrics.
  • Own scientific communications and build sales enablement library including pitch decks, case studies, and battle cards.

Waymark is a mission-driven team of healthcare providers, technologists, and builders transforming care for people with Medicaid benefits. We partner with communities to deliver technology-enabled, human-centered support that helps patients stay healthy and thrive.

US

  • Own end-to-end marketing strategy for Field Service segments, targeting specialty trade contractors and property maintenance operators.
  • Develop go-to-market plans, messaging, content, and sales enablement to drive pipeline growth.
  • Serve as the internal authority on segment marketing, partnering with sales and product to position Geotab as a fleet intelligence platform.

Geotab is a global leader in IoT and connected transportation, providing web-based analytics to help businesses manage fleets. With a diverse team and a "Great Place to Work" culture, they process billions of data points daily to enhance safety and sustainability.