Source Job

US

  • Own positioning and messaging across customer segments, personas, and regions.
  • Lead go-to-market strategy and execution for product, partner, and feature launches across four markets.
  • Create sales enablement resources and coach teams on active deals.

Product Marketing B2B SaaS Go-to-Market Strategy Sales Enablement Marketing Automation

20 jobs similar to Senior Product Marketing Manager

Jobs ranked by similarity.

$0–$150,000/yr
US

  • Own product marketing for a dedicated line of business, connecting Product, Sales, Customer Success, and Marketing.
  • Develop product positioning, value propositions, and go-to-market plans grounded in customer needs.
  • Create sales enablement materials and lead customer and competitive research to inform strategy.

12twenty is a leading talent acquisition platform connecting employers with elite early career professionals from top universities. The fast-growing company values collaboration, innovation, and continuous improvement.

US Unlimited PTO

  • Own EMS product marketing end-to-end, including market segmentation, personas, messaging, positioning, competitive intelligence, and go-to-market strategy.
  • Partner with Sales, Marketing, Product, Revenue Operations, and Customer Success to scale First Due's presence in the fastest growing EMS market segment.
  • Enable sales with tools and content, deliver customer insights to Product, and measure campaign impact on launches, pipeline, close rates, and awareness.

First Due provides transformative, end-to-end software solutions for fire and EMS agencies, empowering them to run safer, smarter, and more effective operations. The company is a fully remote, mission-driven team offering comprehensive benefits, flexible PTO, and opportunities for advancement.

US

  • Own positioning and messaging across customer segments, buyer personas, and markets.
  • Build the product marketing function, including strategy, playbook, and operating practices.
  • Lead go-to-market planning and execution for product, partner, and feature launches.

They provide construction technology products that help businesses in the construction industry. The company operates across multiple regions and is building its product marketing function, with a focus on innovation and go-to-market execution.

  • Own positioning, messaging, and go-to-market strategy for Colibri's Healthcare B2B products.
  • Lead customer and competitive research, product launches, and sales enablement across a growing portfolio.
  • Partner with Product, Sales, and Marketing teams to build alignment and drive measurable business impact.

Colibri Group is a leader in online professional education, serving over one million learners annually. A values-driven culture and a growing Healthcare B2B business support organizations and professionals with education products and solutions.

$102,000–$131,250/yr
Canada

  • You will lead product marketing strategy for a multi-product AI-native portfolio, defining positioning and go-to-market strategies.
  • You will collaborate with senior leaders across Product, Sales, and Marketing to drive adoption and revenue growth.
  • You will mentor product marketing professionals and represent the portfolio externally at events.

The company is a growing B2B SaaS portfolio in the AI-driven market, offering a remote-first work environment. It has internationally distributed teams across North America, the UK, and India, with a culture of innovation, collaboration, and professional growth.

US 5w PTO

  • Develop partner marketing initiatives and craft compelling messaging for B2B technology products.
  • Translate complex product capabilities into clear content across multiple channels.
  • Gather market insights, refine customer journeys, and measure campaign impact on adoption and engagement.

Jobgether is an AI-powered job matching platform that connects candidates with hiring companies through fair and objective evaluation. It offers a remote, collaborative working environment with a focus on efficiency and transparency in recruitment.

$156,060–$220,320/yr
US

  • Shape product positioning and messaging for Calendly's products and new AI capabilities.
  • Own go-to-market launches from strategy to execution across cross-functional teams.
  • Apply and build AI workflows to improve product marketing effectiveness.

Calendly is a scheduling platform used by millions to simplify time management. With an exciting growth phase and a small, collaborative team, it values ownership, impact, and learning.

$116,462–$134,578/yr
US 3w PTO

  • Lead end-to-end GTM strategy, positioning, and launches for Pushpay's Giving solutions.
  • Develop differentiated messaging and competitive intelligence grounded in customer and market insights.
  • Partner with Growth, Sales, and Customer Success to drive adoption, retention, and expansion.

Pushpay helps organizations and communities come together and stay connected through mobile apps, management software, and giving technology. Our 550 teammates support 10,000+ customers and have processed over $15 billion in charitable giving.

$162,275–$194,730/yr
US 6w PTO

  • Partner with product managers and engineering to define product value, messaging, and go-to-market strategy.
  • Own customer lifecycle campaigns to drive growth across the entire customer journey.
  • Conduct market and customer research and teach sales teams on product capabilities and value.

Grafana Labs is the company behind Grafana Cloud, a fully managed observability platform trusted by over 10,000 organizations. We are a 100% remote company with team members across 40+ countries, backed by leading investors, with a culture of transparency, autonomy, and collaboration.

EMEA

  • Develop deep understanding of target industries, customers, and use cases to inform go-to-market strategy.
  • Own positioning and messaging for GraphAware solutions, translating complex technical capabilities into clear customer value propositions.
  • Create sales enablement assets and collaborate with demand generation teams to drive campaign success.

Neo4j is the graph intelligence platform that helps organizations make sense of data for AI applications. With over 84 Fortune 100 customers and $200M ARR, it fosters a collaborative and inclusive culture.

$145,000–$180,000/yr
Global Unlimited PTO

  • Own launch roadmap and playbooks for every product release, from major launches to feature updates.
  • Define positioning, messaging, and packaging for each product, from schools to higher-ed buyers.
  • Build personas, battlecards, and sales enablement content for Sales and CS.

Nectir provides secure AI learning support for schools, integrating with LMS and complying with FERPA & SOC 2. Backed by research, it's a startup trusted by 80,000 students across 100+ campuses.

Global

  • Own the go-to-market strategy for new features and improvements, focusing on driving adoption.
  • Define positioning, messaging, and narrative for new features and product improvements with the marketing team.
  • Build internal enablement materials and optimize communications to help customers and teams extract more value from SplitMetrics.

SplitMetrics is a global software company providing a growth engine for mobile-first businesses through products for Apple Ads automation, mobile marketing agency services, A/B testing, and ASO. With over 11 years of experience and more than $1 billion in ad spend, the company operates across 20+ countries with a remote-first, supportive culture.

North America

  • Own GTM activation for Service CRM, partnering with Sales, Demand Gen, and Field Marketing to turn messaging into deals.
  • Build sales enablement tools like pitch decks, battle cards, and discovery frameworks, and run training sessions that actually stick.
  • Drive competitive intelligence and messaging/positioning to arm sellers to win across customer service and field service.

ServiceNow is the AI control tower for business reinvention, bringing together AI, data, and workflows to help 85% of the Fortune 500 work smarter. The company is building an AI-native culture where technology and talent are unstoppable together.

$129,900–$172,144/yr
US

  • Own the go-to-market plan and revenue goals for products within the Articulate platform.
  • Shape messaging, pricing, packaging, and launch foundations while leveraging funnel data and AI systems.
  • Partner cross-functionally with product, marketing, sales, customer success, and reseller partners to drive strategy.

Articulate is a leading SaaS provider of creator platforms for online workplace training, helping organizations develop, deliver, and analyze engaging employee training. With over 118,000 customers including all of the Fortune 100, Articulate fosters a human-centered, equitable culture and has been named one of Inc. Magazine's Best Workplaces.

Global

  • You will design the GTM release engine and own value positioning
  • You will build an autonomous Digital PMM Agent for competitive intelligence
  • You will own the customer advocacy engine and drive renewal success

Incident IQ is a workflow management platform for K-12 districts, trusted by over 2,000 districts serving 12 million students. They offer an energetic and collaborative culture with excellent work/life balance.

US

  • Own positioning, messaging, and go-to-market for PAR's back-of-house and POS platform.
  • Drive product launches, market research, and competitive intelligence to shape roadmap and sales strategy.
  • Partner with marketing, sales, and customer success to create enablement tools and customer proof that drive adoption.

PAR Technology Corporation is a restaurant technology leader, providing software and hardware for over 100,000 restaurants in 110+ countries. The company's 'Better Together' culture unites teams around innovative point-of-sale, digital ordering, loyalty, and back-office solutions.

Product Lead

Sweed
Global 4w PTO

  • Shape the product vision and direction for the Marketing area, translating it into clear priorities and actionable plans.
  • Own complex product initiatives end-to-end, from discovery and validation through delivery, launch, and evaluation.
  • Mentor Product Owners, partner with engineering and design, and turn customer problems into scalable B2B SaaS solutions.

Sweed builds an all-in-one cannabis retail platform combining POS, eCommerce, marketing, analytics, and inventory management. With a team of over 200, they are a remote-first, product-driven startup focused on simplicity and innovation.

$97,000–$121,000/yr
US

  • Own positioning and messaging for the accountant product suite and Melio's value proposition to the accountant channel.
  • Lead go-to-market strategy and execution for accountant launches, from launch narrative through post-launch adoption tracking.
  • Build sales and partner enablement and represent Melio at accountant and bookkeeping industry events.

Melio builds B2B payment tools so small businesses can spend less time in the back office and more time on their craft. The company recently joined forces with Xero and has offices in New York, Denver, and Tel Aviv with a vibrant, diverse work culture.

Global Unlimited PTO

  • Own the narrative for Ditto’s Edge Sync Platform and adapt it for B2C, B2B, and B2G buyers.
  • Build positioning and messaging frameworks grounded in customer research and win/loss evidence.
  • Run go-to-market end to end for every launch, including tiering, assets, and internal enablement.

Ditto is redefining how data moves at the edge, enabling developers to build resilient real-time applications regardless of network conditions. With over $145 million in funding and a globally distributed team, Ditto powers mission-critical experiences for clients like Chick-fil-A, Delta Airlines, and the U.S. military.

APAC Unlimited PTO

  • Own end-to-end GTM strategy, product messaging, and positioning for SMB, mid-market, and enterprise.
  • Build sales assets and compelling content with Sales, Product, Marketing, and Support teams.
  • Use data and competitive intelligence to measure GTM success and drive actionable insights.

Canary Technologies is the leading agentic AI platform for hotel and guest management, serving 20,000+ hotels in 125+ countries. We’re a top-funded, fast-growing company that values rigor, velocity, high standards, and real ownership.