Source Job

$97,000–$121,000/yr
US

  • Own positioning and messaging for the accountant product suite and Melio's value proposition to the accountant channel.
  • Lead go-to-market strategy and execution for accountant launches, from launch narrative through post-launch adoption tracking.
  • Build sales and partner enablement and represent Melio at accountant and bookkeeping industry events.

Product Marketing Positioning & Messaging Go-to-Market Strategy Sales Enablement B2B SaaS

20 jobs similar to Product Marketing Manager

Jobs ranked by similarity.

Global

  • Own the go-to-market strategy for new features and improvements, focusing on driving adoption.
  • Define positioning, messaging, and narrative for new features and product improvements with the marketing team.
  • Build internal enablement materials and optimize communications to help customers and teams extract more value from SplitMetrics.

SplitMetrics is a global software company providing a growth engine for mobile-first businesses through products for Apple Ads automation, mobile marketing agency services, A/B testing, and ASO. With over 11 years of experience and more than $1 billion in ad spend, the company operates across 20+ countries with a remote-first, supportive culture.

$180,000–$230,000/yr
US Unlimited PTO

  • Own positioning, messaging, and packaging, turning complex product features into simple buyer-first stories for compliance, HR, and legal leaders.
  • Join demo calls, host webinars, and partner with customer marketing to capture buyer feedback and drive expansion.
  • Lead end-to-end product launches, creating pitch decks, explainer videos, and enablement sessions while acting as the bridge between Product and GTM teams.

Ethena is an AI-powered compliance training platform that personalizes training for each company's brand, policies, and risks, serving 1M+ learners across 2,000+ organizations. The company is a fully remote team that values diversity, craft, feedback, and humor, with a 93% learner approval rating and 96% renewal rate.

$116,462–$134,578/yr
US 3w PTO

  • Lead end-to-end GTM strategy, positioning, and launches for Pushpay's Giving solutions.
  • Develop differentiated messaging and competitive intelligence grounded in customer and market insights.
  • Partner with Growth, Sales, and Customer Success to drive adoption, retention, and expansion.

Pushpay helps organizations and communities come together and stay connected through mobile apps, management software, and giving technology. Our 550 teammates support 10,000+ customers and have processed over $15 billion in charitable giving.

Canada

  • Own go-to-market strategy and execution for products in Mitratech's GRC portfolio, including positioning, messaging, and launch assets.
  • Develop sales enablement materials such as buyer's guides, competitive battlecards, and objection-handling resources while managing the internal sales asset repository.
  • Use AI tools to streamline competitive research, content development, and marketing workflows, and support win/loss analysis to refine messaging.

Mitratech builds world-class products that simplify legal, risk, compliance, and HR operations for enterprises. With over 35 years of experience, the company serves 20,000 clients globally, including 30% of the Fortune 500, and fosters a diverse, inclusive culture centered on great people practices and learning opportunities.

$156,060–$220,320/yr
US

  • Shape product positioning and messaging for Calendly's products and new AI capabilities.
  • Own go-to-market launches from strategy to execution across cross-functional teams.
  • Apply and build AI workflows to improve product marketing effectiveness.

Calendly is a scheduling platform used by millions to simplify time management. With an exciting growth phase and a small, collaborative team, it values ownership, impact, and learning.

$145,000–$180,000/yr
Global Unlimited PTO

  • Own launch roadmap and playbooks for every product release, from major launches to feature updates.
  • Define positioning, messaging, and packaging for each product, from schools to higher-ed buyers.
  • Build personas, battlecards, and sales enablement content for Sales and CS.

Nectir provides secure AI learning support for schools, integrating with LMS and complying with FERPA & SOC 2. Backed by research, it's a startup trusted by 80,000 students across 100+ campuses.

$0–$150,000/yr
US

  • Own product marketing for a dedicated line of business, connecting Product, Sales, Customer Success, and Marketing.
  • Develop product positioning, value propositions, and go-to-market plans grounded in customer needs.
  • Create sales enablement materials and lead customer and competitive research to inform strategy.

12twenty is a leading talent acquisition platform connecting employers with elite early career professionals from top universities. The fast-growing company values collaboration, innovation, and continuous improvement.

US

  • Own positioning and messaging across customer segments, personas, and regions.
  • Lead go-to-market strategy and execution for product, partner, and feature launches across four markets.
  • Create sales enablement resources and coach teams on active deals.

A B2B SaaS company serving the construction industry, building software to help construction companies improve product discovery and adoption. The company is an established but evolving team with limited structure, seeking to build a product marketing function from the ground up.

US

  • Own positioning, messaging, and go-to-market for PAR's back-of-house and POS platform.
  • Drive product launches, market research, and competitive intelligence to shape roadmap and sales strategy.
  • Partner with marketing, sales, and customer success to create enablement tools and customer proof that drive adoption.

PAR Technology Corporation is a restaurant technology leader, providing software and hardware for over 100,000 restaurants in 110+ countries. The company's 'Better Together' culture unites teams around innovative point-of-sale, digital ordering, loyalty, and back-office solutions.

$125,000–$190,000/yr
US Unlimited PTO

  • Support product marketing across messaging, launches, content, and sales enablement for core products.
  • Partner with go-to-market teams to drive business impact through campaigns and customer insights.
  • Track the observability market, maintain competitive assets, and measure what works.

Honeycomb is an observability platform that helps developers understand and troubleshoot complex systems. With over 200 employees and Series D funding, the company is recognized as a top startup and fosters an inclusive, impact-driven culture.

Global

  • Own go-to-market launches end to end: messaging, timeline, assets, internal readiness, and customer reach.
  • Equip sales with discovery and demo processes, talk tracks, objection handling, battlecards, and feature updates.
  • Own positioning, messaging, competitive tracking, pricing and packaging, naming conventions, website, and content.

Bioscope AI is a physician-founded precision longevity platform that combines whole-genome and clinical data to support concierge and longevity practices. It is an early-stage company with an autonomous, hands-on culture and direct access to founders.

Global

  • You will design the GTM release engine and own value positioning
  • You will build an autonomous Digital PMM Agent for competitive intelligence
  • You will own the customer advocacy engine and drive renewal success

Incident IQ is a workflow management platform for K-12 districts, trusted by over 2,000 districts serving 12 million students. They offer an energetic and collaborative culture with excellent work/life balance.

$98,000–$157,000/yr
US Unlimited PTO

  • Own product marketing for Datacor's ERP platforms and integrated MES, WMS, and CRM solutions.
  • Build positioning, messaging, content, and launch materials for prospects and existing customers.
  • Partner with marketing, product, sales, and demand gen to drive go-to-market execution.

Datacor provides ERP, CRM, asset tracking, simulation, and formulation software to the process manufacturing industry. They are remote-first and customer-obsessed, helping manufacturers use data as a competitive advantage.

$190,000–$260,000/yr
US Unlimited PTO

  • Own product positioning and messaging across identity verification, eSign/eNotary, and agentic authorization.
  • Run launches and go-to-market, equip Sales with the toolkit, and shape use-case plays for key segments.
  • Lead market insight, win/loss analysis, and competitive intelligence while partnering with Product.

Proof is the world's first identity-assured transaction management platform, digitizing trust for high-stakes transactions. Since 2015, it has served 8,000+ finance, mortgage, insurance, and wealth businesses with an ownership-driven culture.

US Unlimited PTO

  • Own positioning, messaging, and product launches to shape how Hipp is perceived in the market.
  • Develop sales enablement materials and product demos that translate complex capabilities into clear customer value.
  • Conduct market and competitive research to inform go-to-market strategy and support revenue growth.

Hipp Health is an AI-native healthcare platform that modernizes operations for non-hospital healthcare providers, streamlining clinical workflows, billing, and revenue cycle management. As the company's first product marketer, you'll join a growing, collaborative team that values creativity and direct client engagement.

$129,900–$172,144/yr
US

  • Own the go-to-market plan and revenue goals for products within the Articulate platform.
  • Shape messaging, pricing, packaging, and launch foundations while leveraging funnel data and AI systems.
  • Partner cross-functionally with product, marketing, sales, customer success, and reseller partners to drive strategy.

Articulate is a leading SaaS provider of creator platforms for online workplace training, helping organizations develop, deliver, and analyze engaging employee training. With over 118,000 customers including all of the Fortune 100, Articulate fosters a human-centered, equitable culture and has been named one of Inc. Magazine's Best Workplaces.

$180,000–$220,000/yr
US

  • Own weekly product launches end-to-end, from positioning to adoption campaigns.
  • Build the PLG activation flow that gets new users to value quickly.
  • Measure success on adoption metrics and run experiments to improve activation.

Enterpret is the customer context layer for product teams, bringing customer feedback into one place and structuring it with an adaptive taxonomy. It's an early-stage startup with a culture of autonomy and ownership.

North America Unlimited PTO

  • Drive product marketing maturity and GTM execution, defining value props and launch playbooks.
  • Own the campaign calendar across US, DACH, and UK markets to deliver MQL targets.
  • Lead a team of four covering product marketing, content, events, community, and social media.

GotPhoto provides an end-to-end workflow and e-commerce solution for professional photographers, simplifying photo management, client communication, ordering, and payments. Backed by EQT and powered by a team of 150+ international employees, the company fosters an entrepreneurial, innovative culture.

US 5w PTO

  • Develop partner marketing initiatives and craft compelling messaging for B2B technology products.
  • Translate complex product capabilities into clear content across multiple channels.
  • Gather market insights, refine customer journeys, and measure campaign impact on adoption and engagement.

Jobgether is an AI-powered job matching platform that connects candidates with hiring companies through fair and objective evaluation. It offers a remote, collaborative working environment with a focus on efficiency and transparency in recruitment.

Europe

  • Develop clear product positioning, define target audiences, and create compelling value propositions for Scaleo's AI-powered affiliate platform.
  • Plan and execute go-to-market strategies and product launches to drive market awareness and adoption.
  • Collaborate with Sales, Customer Success, and Product teams to create sales enablement materials and drive product growth.

Scaleo is a leading SaaS platform that helps businesses build, manage, and optimize their affiliate marketing programs. Trusted by thousands of users worldwide, the company processes millions of requests daily and has been recognized by G2 with its High Performer award in Summer 2024.