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About the Role:
- Own positioning and messaging across customer segments, personas, and regions.
- Build the product marketing function, including auditing existing materials and establishing a practical playbook.
What You'll Do:
- Lead go-to-market strategy and execution for product, partner, and feature launches across four markets.
- Create sales enablement resources such as battlecards, objection guides, one-pagers, ROI tools, and demo scripts.
- Develop AI-enabled workflows for competitive monitoring, research synthesis, content drafting, and sales enablement.
What We're Looking For:
- Five to eight years of B2B SaaS product marketing experience.
- Experience owning product marketing for a SaaS business serving larger organizations with fast-paced sales cycles.
- Ability to work independently in an evolving function with limited structure.
Unnamed B2B SaaS Company
A B2B SaaS company serving the construction industry, building software to help construction companies improve product discovery and adoption. The company is an established but evolving team with limited structure, seeking to build a product marketing function from the ground up.