Source Job

US Unlimited PTO

  • Own EMS product marketing end-to-end, including market segmentation, personas, messaging, positioning, competitive intelligence, and go-to-market strategy.
  • Partner with Sales, Marketing, Product, Revenue Operations, and Customer Success to scale First Due's presence in the fastest growing EMS market segment.
  • Enable sales with tools and content, deliver customer insights to Product, and measure campaign impact on launches, pipeline, close rates, and awareness.

B2B SaaS Product Marketing Go-to-Market Strategy Competitive Analysis

20 jobs similar to Senior Product Marketing Manager

Jobs ranked by similarity.

US Unlimited PTO

  • Drive product positioning, messaging, and go-to-market strategy for new products and features.
  • Lead competitive intelligence, win/loss analysis, and sales enablement to help AEs win deals.
  • Build customer education programs and measure product marketing impact to improve adoption.

Influ2 brings account-based marketing to the contact level, enabling businesses to target specific buyers with ads and orchestrate journeys across channels. The company is a cash-positive, Series A-funded organization with 200+ enterprise customers and a team culture that values diverse perspectives and work-life balance.

US Unlimited PTO

  • Lead strategic marketing initiatives across a B2B SaaS portfolio, combining product marketing, demand generation, and client expansion to drive measurable revenue growth.
  • Develop differentiated positioning, compelling messaging, and go-to-market strategies while creating sales enablement resources for product, sales, and client success teams.
  • Own the client expansion demand generation strategy, building persuasive narratives and targeted campaigns to increase upgrades, renewals, and expansion revenue.

They are a B2B SaaS company managing a complex product portfolio across multiple markets. The company operates with a globally distributed, remote-first team and fosters a culture of autonomy, innovation, and professional growth.

Canada 5w PTO

  • Develop differentiated positioning, messaging, and go-to-market strategies for B2B SaaS products.
  • Lead full-funnel marketing, product launches, and sales enablement across cross-functional teams.
  • Use customer intelligence, AI, and automation to scale product marketing impact and drive measurable growth.

A B2B SaaS company focused on building and scaling solutions for large enterprise customers. The culture is product-first, high-impact, and collaborative, with a remote work environment and a strong emphasis on ownership and growth.

$0–$150,000/yr
US

  • Own product marketing for a dedicated line of business, connecting Product, Sales, Customer Success, and Marketing.
  • Develop product positioning, value propositions, and go-to-market plans grounded in customer needs.
  • Create sales enablement materials and lead customer and competitive research to inform strategy.

12twenty is a leading talent acquisition platform connecting employers with elite early career professionals from top universities. The fast-growing company values collaboration, innovation, and continuous improvement.

$135,000–$160,000/yr
US UK 7w PTO 12w maternity 12w paternity

  • Translate complex technical product capabilities into simple, sales-ready messaging and enablement materials.
  • Develop and deliver training programs to get sales teams fluent and confident on messaging.
  • Collaborate cross-functionally with product, sales, and marketing teams to support product launches and competitive positioning.

Immersive provides a cyber resilience platform that helps organizations test and improve their ability to withstand cyber attacks. Founded in 2017, they have over 300 employees globally, with a culture focused on innovation, inclusivity, and teamwork.

  • Own positioning, messaging, and go-to-market strategy for Colibri's Healthcare B2B products.
  • Lead customer and competitive research, product launches, and sales enablement across a growing portfolio.
  • Partner with Product, Sales, and Marketing teams to build alignment and drive measurable business impact.

Colibri Group is a leader in online professional education, serving over one million learners annually. A values-driven culture and a growing Healthcare B2B business support organizations and professionals with education products and solutions.

$190,000–$210,000/yr
US

  • Develop and evolve positioning, messaging, and value propositions that differentiate Huntress Managed SIEM from legacy SIEM products.
  • Partner with product management, growth marketing, and brand teams to shape go-to-market plans and launch campaigns.
  • Create sales enablement content and use AI tools to accelerate research, drafting, and iteration while applying judgment.

Huntress is a cybersecurity company founded by former NSA operators that provides a managed security platform backed by a 24/7 human-led SOC. It is a remote-first team securing over 5M endpoints and 15M identities, with a culture that values inclusivity, collaboration, and making an impact.

US Unlimited PTO

  • Own the exposure management story with positioning and messaging across the organization.
  • Translate technical capabilities and research into buyer-facing narratives, content, and campaigns that educate CISOs.
  • Arm sales and partners with decks, battlecards, and training while turning attention into pipeline.

VanishID is the external identity security company that stops AI-powered attacks using exposed identity information from the open and dark web. We are a remote-first, lean startup with a small senior marketing team and an energetic, focused culture.

US Unlimited PTO

  • Lead, coach, and develop a high-performing team of Account Executives.
  • Own territory planning, forecasting, and pipeline management to consistently hit targets.
  • Drive complex, multi-stakeholder deals with fire and EMS agencies across prevention, response, records, and workforce management.

First Due provides end-to-end software solutions for fire and EMS agencies, helping them run safer, smarter, and more effective operations. With hundreds of agencies across North America, it is a growing, mission-driven company that offers a fully remote workplace and a supportive culture.

US

  • Lead go-to-market strategy for government, public sector, and corporate workforce learning markets.
  • Develop positioning, messaging, competitive intelligence, and sales enablement tools to drive revenue.
  • Influence product strategy and support RFPs, sales training, and customer advocacy.

US Unlimited PTO

  • Lead and coach a team of Account Executives, driving deal strategy and execution for fire and EMS agencies.
  • Own territory revenue targets, forecasting, and pipeline health while scaling a standardized sales process.
  • Partner with Marketing, Solutions Engineering, Product, and Customer Success to accelerate market-leading growth.

First Due provides end-to-end software solutions for fire and EMS agencies to help them run safer, smarter, and more effective operations. The company offers a fully remote workplace with a focus on mission-driven growth, employee advancement, and comprehensive benefits.

US

  • Develops integrated go-to-market strategies and messaging for assigned markets.
  • Researches market trends, competitive landscapes, and customer needs to inform product positioning.
  • Collaborates cross-functionally to create sales enablement tools and compelling marketing assets.

ConnectWise is a global software company that helps technology solution providers manage businesses and deliver customer experiences. With over 3,000 colleagues across North America, EMEA, and APAC, we foster an inclusive culture that values diverse perspectives and skills.

$150,000–$180,000/yr
US

  • Own positioning and messaging to make Vitalize's value clear.
  • Deeply understand customers, market, and product to drive launches and sales enablement.
  • Partner with Product, Sales, and Customer Success to craft compelling stories and measure impact.

Vitalize is building the AI operating system for how health systems manage labor and capacity. We've raised $31M from top healthcare investors and are trusted by leading health systems across the country.

UK 2000w PTO

  • Set product direction and priorities, bringing together company goals, customer insight, and market context to focus on high-impact opportunities.
  • Lead product initiatives end-to-end, from discovery and delivery to launch and iteration, partnering with Engineering and Design.
  • Orchestrate launches and adoption, working with cross-functional teams to ensure customers realize value from what we build.

Reachdesk is the first truly end-to-end global SaaS gifting and swag platform, helping B2B companies create meaningful connections with prospects, customers, and employees while driving measurable ROI. Trusted by many recognized names in technology and SaaS, we are a growing, collaborative team across New York, London, and Lisbon.

$165,000–$200,000/yr
North America

  • Lead pricing and packaging strategy for ClearGov's suite of 13 products across public sector segments.
  • Define portfolio and commercialization strategy, shaping executive decisions with market and customer insight.
  • Build scalable launch and integration models and strengthen cross-sell, upsell, and account-based growth.

ClearGov builds a financial operating platform for US local governments and school districts to plan, budget, report, and communicate finances. With over 2,000 public sector organizations using the platform, ClearGov emphasizes transparency, empathy, and collaboration in its culture.

North America Unlimited PTO

  • Drive product marketing maturity and GTM execution, defining value props and launch playbooks.
  • Own the campaign calendar across US, DACH, and UK markets to deliver MQL targets.
  • Lead a team of four covering product marketing, content, events, community, and social media.

GotPhoto provides an end-to-end workflow and e-commerce solution for professional photographers, simplifying photo management, client communication, ordering, and payments. Backed by EQT and powered by a team of 150+ international employees, the company fosters an entrepreneurial, innovative culture.

$183,000–$248,000/yr
US Unlimited PTO 18w maternity 12w paternity

  • Manage launches and growth initiatives for Chainguard Containers, driving revenue and cross-functional alignment.
  • Develop product positioning, messaging, and enablement content for sales teams.
  • Collaborate with product management, engineering, and marketing on strategy, pricing, and competitive analysis.

Chainguard provides hardened, secure builds of open source software to help organizations build faster and stay compliant. The company is venture-backed, serves Fortune 500 enterprises and global leaders, and fosters a customer-obsessed, transparent, and collaborative culture with a remote-first approach.

Canada

  • Lead competitive intelligence programs and develop enablement tools to empower sales teams to win.
  • Own creation of competitive insights, battlecards, and sales playbooks aligned with product strategy.
  • Partner with cross-functional teams to synthesize market trends and drive sales productivity.

Ping Identity provides a cloud identity platform that makes digital experiences secure and seamless. The company serves over half of the Fortune 100 and fosters a culture that champions individuality and flexibility.

USA Canada Unlimited PTO

  • Define and execute vertical marketing strategy for your assigned GTM Pod.
  • Build personalized messaging frameworks by account tier, persona, and pain point.
  • Partner with GTM leaders to build campaigns that generate qualified pipeline from priority accounts.

Array is a financial innovation platform that helps digital brands, financial institutions, and fintechs get compelling consumer products to market faster. As a remote-first company, we focus on providing opportunities for high performing individuals to have deep impact in the fast growing fintech space.

$130,000–$160,000/yr
US Unlimited PTO

  • Own the product strategy and roadmap for Handbooks, Compliance Learning, and Multi-State Compliance, driving outcomes for employers, partners, and employees.
  • Lead continuous customer discovery with employers, HR practitioners, brokers, and PEOs to turn evidence into testable assumptions and product decisions.
  • Deliver AI-native compliance experiences with expert-in-the-loop review, measure adoption, and partner across engineering, design, and go-to-market teams.

Mitratech builds world-class products that simplify operations in Legal, Risk, Compliance, and HR functions. Serving over 20,000 companies globally, including 30% of the Fortune 500, they offer a diverse, inclusive culture that blends entrepreneurial spirit with enterprise investment.