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USA Canada Unlimited PTO

  • Define and execute vertical marketing strategy for your assigned GTM Pod.
  • Build personalized messaging frameworks by account tier, persona, and pain point.
  • Partner with GTM leaders to build campaigns that generate qualified pipeline from priority accounts.

B2B Marketing Product Marketing ABM Sales Enablement Analytical Skills

20 jobs similar to New Vertical Marketing Manager (VMM)

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US Unlimited PTO

  • Own end-to-end execution of assigned ABM programs across workshops, industry moments, direct mail, client experiences, and tailored campaigns.
  • Translate commercial priorities into executable program briefs, including audience, message, offer, channel mix, timeline, budget, owners, and success measures.
  • Drive programs from brief to launch with urgency, managing workbacks, vendors, production, logistics, Sales readiness, and follow-up.

Impiricus is the Agentic Commercialization Platform for Healthcare, helping life sciences teams understand physician intent and coordinate clinical and commercial resources. Founded by a practicing physician and a senior pharmaceutical executive, the company serves over one million opted-in HCPs and offers products like ION, Pulse, Spark, and Ascend.

$90,000–$111,000/yr
United States

  • Plan, execute, and optimize Programmatic ABM campaigns and full-funnel demand generation campaigns across mid-market.
  • Partner closely with Content Marketing and PMM to map content to buyer's journey and identify gaps.
  • Collaborate with Marketing Operations to ensure accurate targeting, list hygiene, and campaign setup.

Motive empowers people who run physical operations with tools to make their work safer, more productive, and more profitable. Serving nearly 100,000 customers from Fortune 500 enterprises to small businesses, Motive fosters a diverse and inclusive workplace with a builder's mindset.

$133,900–$192,500/yr
US

  • Lead regional field and partner marketing strategy to drive pipeline growth.
  • Own end-to-end execution of region-specific initiatives, from planning to reporting.
  • Collaborate with sales and channel teams to align messaging and measure performance.

Abnormal AI protects the humans behind the world's most critical organizations from AI-powered cybercrime. 4,500+ enterprises trust our behavioral AI platform, and we foster a fast-paced, high-growth culture.

Americas Unlimited PTO

  • Build and manage pipeline through self-sourced and SDR-supported leads to drive new customer acquisition.
  • Lead full-cycle sales from prospecting through demo and closing, focusing on mid-market accounts.
  • Conduct discovery calls to understand customer goals and position solutions effectively.

Customer.io helps over 9,000 companies send automated, behavior-driven messages like emails and push notifications. They value transparency and inclusion, with a growing team of over 200 employees and a culture centered on empathy, transparency, responsibility, and awkwardness.

$150,000–$170,000/yr
US

  • Shape and execute marketing priorities that support business objectives and growth plans.
  • Develop differentiated positioning and messaging for multiple customer segments.
  • Create high-quality sales enablement materials and collaborate with Sales.

The hiring company provides technology and tech-enabled services to businesses. As a growth-oriented organization, they seek a strategic marketing leader to drive messaging and accelerate growth.

Global Unlimited PTO

  • Support go-to-market programs for new offerings, market segments, and geographies.
  • Develop product messaging and content for all media and customer engagement channels.
  • Collaborate with global teams to drive Veeva’s growth and customer success.

Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As one of the fastest-growing SaaS companies in history, we surpassed $3B in revenue in our last fiscal year and are a public benefit corporation.

$115,000–$140,000/yr
US Unlimited PTO

  • Lead multi-region, high-impact field marketing programs that generate engagement and contribute measurable pipelines.
  • Partner with Sales, SDRs, ABM, and Demand Generation to scale targeted programs and build qualified pipeline.
  • Own territory-level strategy, budget, and performance reporting for Americas West.

SpecterOps is a cybersecurity company focused on identity security and adversary simulation. The company has a distributed team that values collaboration, continuous learning, and a culture of openness and integrity.

$118,800–$178,200/yr
US

  • Build and manage the entire cold email engine, grading and targeting core segments with automated journeys.
  • Act as the bridge between marketing, partnerships, and sales to drive pipeline for key segments.
  • Define and measure success through SQLs, meetings booked, and pipeline generated using Salesforce reporting.

Figure is transforming capital markets through blockchain, powering real products used by hundreds of thousands of consumers and institutions. With over 170 partners and $22 billion in originated home equity loans, Figure is a leading non-bank provider of home equity financing in the U.S., recognized as one of Forbes' Most Innovative Fintech Startups.

US

  • Lead B2B inbound marketing strategy, including MQL generation, paid and organic channels, and pipeline growth.
  • Oversee events, marketing operations, and a small remote team while aligning with Sales, Product, and IT.
  • Use data-driven insights to optimize funnel performance, report on revenue impact, and drive continuous improvement.

The company operates in the home services vertical, leveraging technology to connect service providers with customers. It is a mid-sized, performance-focused organization with a remote-first culture.

North America 6w PTO 26w maternity 26w paternity

  • Own enablement programs from design to iteration, partnering with Product, Marketing, and Sales Leadership to embed enablement in the sales lifecycle.
  • Create and curate high-impact resources (playbooks, battle cards, demo scripts, certifications) and establish KPIs to prove ROI.
  • Operationalize MEDDPICC methodology, build certification paths, and maintain the enablement content platform, all while balancing live training and strategic planning across time zones.

Cohere is a leading security-first enterprise AI company building cutting-edge foundation models and end-to-end products for real-world business challenges. As a global team of researchers, engineers, and designers, we're headquartered in Toronto with offices in London, New York City, San Francisco, Montreal, Paris, Berlin, and Seoul, fostering a culture of obsession over our work and passion for craft.

US

  • Own end-to-end marketing strategy for Field Service segments, targeting specialty trade contractors and property maintenance operators.
  • Develop go-to-market plans, messaging, content, and sales enablement to drive pipeline growth.
  • Serve as the internal authority on segment marketing, partnering with sales and product to position Geotab as a fleet intelligence platform.

Geotab is a global leader in IoT and connected transportation, providing web-based analytics to help businesses manage fleets. With a diverse team and a "Great Place to Work" culture, they process billions of data points daily to enhance safety and sustainability.

$137,000–$209,000/yr
US 4w PTO

  • Own and scale 1:1 and 1:few ABX programs for strategic accounts, driving pipeline and revenue.
  • Partner with sales to craft personalized account plans and orchestrate multi-channel touchpoints.
  • Lead ABX measurement, segmentation, and cross-functional collaboration to optimize program impact.

Superhuman is an AI productivity platform that provides writing, docs, mail, and proactive AI assistant tools to reduce busywork. Founded in 2009, it empowers over 40 million people, 50,000 organizations, and 3,000 educational institutions worldwide.

$131,200–$150,000/yr
US Unlimited PTO

  • Own positioning, messaging, and field enablement for LastPass products.
  • Lead go-to-market planning for launches across product, sales, and brand.
  • Develop sales enablement materials and conduct customer research to sharpen strategy.

LastPass delivers Secure Access Essentials, helping individuals and organizations manage and protect access to AI, applications, and credentials straight from the browser. Trusted by more than 100,000 businesses and millions of users worldwide, LastPass blends strong security with everyday simplicity, offering a collaborative and inclusive remote-first culture.

$70,000–$90,000/yr
US

  • Execute ABM and demand generation campaigns across multiple channels.
  • Coordinate campaign setup, tracking, and operations with external partners.
  • Analyze performance data and maintain marketing operations hygiene.

The company is a fast-paced SaaS organization focused on B2B marketing. It offers a flexible, remote-first culture with a collaborative team and opportunities for professional growth.

$155,000–$185,000/yr
US Canada

  • Lead a team of two marketers focusing on acquisition and customer marketing, setting strategy and coaching.
  • Own full-funnel growth including SEO/AEO, ABM/ABX, and expansion revenue, using AI tools daily.
  • Manage customer touchpoints, advocacy programs, and track performance metrics for upsell/cross-sell.

ClearGov builds a financial operating platform for U.S. local governments and school districts, helping them plan, budget, and report finances. With over 2,000 public sector organizations using ClearGov, the company values transparency, empathy, collaboration, honor, and connection in a remote, flexible work environment.

$85,000–$125,000/yr
North America Unlimited PTO

  • Own the complete commercial sales cycle, from prospecting and discovery through evaluation, negotiation, and close.
  • Generate qualified pipeline through outbound prospecting, account planning, events, partner collaboration, and marketing programs.
  • Partner with Sales Engineering and Customer Solutions to move deals forward and ensure smooth implementations.

GrowthLoop builds the first composable CDP and agentic marketing platform, helping enterprise marketers use live first-party data from their cloud warehouse to launch targeted campaigns. The company is founder-led and remote-first, with a collaborative, builder-focused culture and customers like Google, Costco, Ford, and Whirlpool.

$142,000–$194,000/yr
US

  • Lead global partner marketing programs including demand generation and joint go-to-market strategies.
  • Develop and optimize global pipeline plays and account activation campaigns across the partner ecosystem.
  • Collaborate cross-functionally to drive partner marketing ROI and ensure brand consistency.

Wiz is a cloud security company that enables teams to secure cloud and AI applications by connecting code, cloud, and runtime into a single shared context. As one of the fastest-growing startups, it is trusted by over 65% of the Fortune 100 and has a culture that values world-class talent, now powered by Google.

$73,000–$94,900/yr
Canada Unlimited PTO

  • Drive product messaging and positioning for TrustArc's privacy platform.
  • Create content for launches, sales enablement, and demand generation.
  • Research market and competitors to shape campaigns and sales tools.

TrustArc is the leader in data privacy, automating end-to-end privacy management programs for global organizations. With a global team across the Americas, Europe, and Asia, TrustArc supports work-life balance with unlimited PTO, flexible hours, and virtual team events.

US Unlimited PTO

  • Drive full-cycle sales by identifying and engaging high-potential prospects and re-engaging dormant clients.
  • Conduct outbound prospecting via phone, email, and LinkedIn to present Toptal’s value proposition.
  • Manage the sales funnel and ensure timely CRM documentation while providing leadership with clear forecasts.

Toptal is a global network of top talent in business, design, and technology that enables companies to scale their teams on-demand. With $200+ million in annual revenue and team members around the globe, Toptal is the world's largest fully remote workforce, fostering innovation and a fast-paced culture.

US

  • Drive net-new enterprise pipeline and expansion within a specific industry vertical across North American markets.
  • Run full-cycle enterprise deals from first meeting to close, applying MEDDPICC qualification.
  • Build vertical expertise and shape playbooks, messaging, and competitive positioning for the wider team.

Mixpanel is a product intelligence and analytics platform that helps companies understand how people use the products they build. Trusted by more than 29,000 companies and backed by prominent investors, Mixpanel fosters a culture of bold bets, innovation, teamwork, and customer focus.