Senior Manager, Digital M&A Strategy

Strategy:

• Own two pillars: product launch strategy and M&A integration playbook.
• Write strategy and requirements guiding Product Marketing, UX, Engineering, and M&A teams.
• Build organizational muscle around launch and integration discipline.

M&A Digital Integration (80%):

• Drive M&A digital integration and marketing technology consolidation.
• Partner with teams to assess operational readiness and execution risk.
• Create decision frameworks for integration trade-offs and priorities.

Launches (20%):

• Define horizontal launch strategy across digital ecosystem.
• Create reusable launch playbooks for consistent execution.
• Use analytics to validate strategy and refine execution.