Director of Corporate Marketing
Benefits
3w PTO
Similar Jobs
See allCommunications & Brand Strategist
WorkWave
US
Communications
Public Relations
Marketing
Director, Product Marketing & GTM Engineering
Levanta
US
Product Marketing
GTM Systems
Revenue Operations
Product Marketing Manager
Maven
US
Product Marketing
Sales Enablement
Go-to-market
Sr. Product Marketing Manager - Premium B2B
US
Product Marketing
Strategy
Positioning
Product Marketing Lead
Ketch
US
Product Marketing
Product Management
B2B SaaS
Messaging and Positioning:
- Develop and maintain clear, differentiated messaging for CALSTART's brand, programs, and solutions.
- Create compelling value propositions for multiple audience segments.
- Translate complex technical and policy concepts into concise, accessible language.
Product and Solutions Marketing:
- Lead corporate marketing efforts, including brand features and potential brand relaunch effort.
- Collaborate with program leaders to define go-to-market plans for key initiatives and partnerships.
Audience Research and Personas:
- Develop and continuously refine audience personas, mapping user journeys across digital, events, and PR channels.
- Use qualitative and quantitative insights to inform messaging and channel strategy.
Brand and Corporate Communications:
- Maintain brand standards across all touchpoints; oversee external communications, press materials, executive briefs, and speaking roles.
- Partner with PR to secure media coverage and thought leadership opportunities.
CALSTART
CALSTART is a mission-driven industry organization focused on transportation decarbonization and clean air for all. They work with businesses, organizations, governments, and communities to create real-life impact toward clean air and equitable access to clean transportation for all.