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Responsibilities:
- Synthesize customer inputs to deliver clear and cohesive insight narratives and recommendations to inform product and GTM strategy.
- Deepen understanding of small businesses and Premium subscribers through qualitative and quantitative research, partnering with market research, UX research, and analytic teams.
- Bring new Premium products or features to market.
Messaging & Positioning:
- Own the messaging and storytelling strategy for small business owners and leaders.
- Develop and refine messaging principles and empower teams to implement a consistent and impactful voice across product and marketing channels.
- Developing defensible proof points and positioning, differentiating our solutions and value in the market.
Cross-functional partnership and influence:
- Establish strong communication and collaboration with a wide set of cross-functional teams.
- Inspire action and alignment with clear narratives, strategy, goals and KPIs.
- Drive sales enablement across Premium small business portfolio launches, including sales narratives, competitor positioning, product comparisons, & reactive messaging.
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