Director, Creator Operations

Strategy and targets:

• Build the creator acquisition targets and forecast in partnership with the General Manager of Creator.
• Shape funnel strategy jointly with Creator Growth, owning the structure, forecast, and target model.
• Turn creator funnel data into decisions on outreach effort, headcount, and automation.

Systems and integration design:

• Act as the primary integration designer between the creator product experience and Success/Support teams.
• Write requirements for engagement flows, routing, and handoffs, working with Engineering to ship them.
• Own HubSpot as the system of record for creator marketing and engagement tracking.

Outreach and engagement operations:

• Own systems behind product-led outreach at scale, including segmentation, triggers, sequencing, and measurement.
• Design routing and handoff rules to move creators between automated and personal outreach at the right moment.
• Define data standards, field governance, and service levels to keep outreach data accurate and trusted.

Leadership and team:

• Lead and develop the HubSpot design and administration direct report with clear goals and regular coaching.
• Set the talent bar for Creator Operations, addressing performance gaps quickly with People partnership.
• Direct engineering and product work on integrations through clear requirements, priorities, and follow-through.