Vice President, Performance Marketing

Role Overview:

• Senior marketing leadership role with end-to-end ownership of paid media strategy across four ecommerce brands.
• Translate revenue and margin objectives into a multi-year performance marketing roadmap.
• Balance strategic leadership with hands-on engagement across all digital channels.

Responsibilities:

• Own performance marketing strategy and P&L across search, social, shopping, display, affiliate, video/TV, and emerging channels.
• Optimize investment based on incrementality, LTV, CAC, and ROAS, communicating trade-offs to executives.
• Build scalable marketing programs and drive experimentation and AI adoption.

Requirements:

• 12+ years in performance marketing with at least 5 years managing managers.
• Proven experience owning large-scale multi-channel paid media budgets and leading teams.
• Strong command of performance marketing economics and executive presence.

Benefits:

• Competitive compensation, PTO, and RRSP matching.
• Medical, dental, and vision coverage along with employee discounts.
• Remote work across Canada or hybrid in Toronto.