Source Job

Canada

  • Lead performance marketing strategy and P&L across four ecommerce brands.
  • Optimize paid media budgets across search, social, shopping, display, affiliate, video/TV, and emerging channels.
  • Build and lead a high-performing team while managing agency partnerships.

Performance Marketing Paid Media Strategy Google Ads Meta Ads Manager Data Analysis

20 jobs similar to Vice President, Performance Marketing

Jobs ranked by similarity.

US Canada

  • Own the performance marketing P&L and multi-year strategy across all four Backcountry banners.
  • Set channel and budget allocation based on incrementality, LTV, and blended CAC targets.
  • Build and lead a team of performance marketing leaders and specialists, plus managing agency relationships.

Backcountry is an outdoor gear and apparel retailer that celebrates adventure and exploration. The company fosters a culture of recognition, wellbeing, and connection, with a remote-friendly team that thrives on energy and outdoor perks.

Canada

  • Develop and execute demand generation strategies across full-funnel performance marketing programs.
  • Manage and optimize multi-channel campaigns across platforms like Google Ads, Meta, YouTube, LinkedIn, TikTok, and programmatic.
  • Analyze campaign performance, identify growth opportunities, and provide actionable recommendations based on data.

The company helps ambitious technology brands build scalable growth engines through data-driven performance marketing. It operates as a remote-first team focused on innovation, accountability, and continuous improvement.

Canada

  • Define and own the global performance marketing strategy across all paid channels, aligned to pipeline, ARR, and CAC targets.
  • Build, manage, and develop a global team of performance marketing managers, specialists, and agency partners, fostering a culture of accountability and experimentation.
  • Own the paid media contribution to pipeline and MQL targets, driving a measurable 3:1 or greater ROI and optimizing the full funnel from impression to closed-won.

Atlas HXM is an Employer-of-Record (EOR) provider that simplifies global talent management and compliance for companies expanding internationally. The company has a global team across the U.S., UK, India, Colombia, China, and beyond, fostering a diverse and inclusive culture with a focus on employee wellness, diversity, and ethical governance.

$240,000–$270,000/yr
United States

  • Own and execute the performance marketing strategy across channels like paid search, social, affiliates, and programmatic to drive customer acquisition and revenue growth.
  • Manage key acquisition metrics including CAC, ROAS, LTV, and payback period, building scalable programs that improve marketing efficiency and long-term customer value.
  • Lead a high-performing team, collaborate with cross-functional partners, and act as a strategic advisor to senior leadership on investment decisions and growth opportunities.

Our partner company is a large-scale digital business focused on subscription-based growth, leveraging innovative technology solutions to serve millions of customers. The company fosters an inclusive culture centered on belonging, collaboration, and employee growth, with opportunities for professional development and advancement.

$140,000–$175,000/yr
Global

  • Own paid acquisition strategy and execution across all channels, starting with SEM and paid social.
  • Manage the paid media budget and hit efficiency targets like CAC and ROAS.
  • Partner with data, product, and creative teams to optimize funnels and reporting.

Boldin is a comprehensive financial planning platform that helps people understand their financial picture and plan for the future with confidence. With over $20M raised, we're a mission-driven team entering a pivotal phase of growth.

US

  • Oversee high-impact client relationships and drive strategic growth across multiple performance marketing accounts.
  • Lead cross-functional teams to shape data-driven campaign strategies and ensure exceptional service delivery.
  • Analyze campaign performance, identify optimization opportunities, and provide actionable insights through detailed reporting.

Jobgether is an AI-powered job matching platform that connects candidates with hiring companies. The company operates with a remote-first culture, focusing on growth and innovation, and uses an AI-driven process to evaluate applications.

Australia

  • Own paid media strategy across Google Ads and Meta Ads for a global ecommerce business.
  • Manage external agencies and build an in-house growth engine while optimizing campaigns.
  • Collaborate with cross-functional teams to drive revenue growth through data-driven paid acquisition.

Our partner is a growing global ecommerce business. They offer a remote, collaborative environment with an international team.

$163,800–$191,100/yr
US

  • Lead our paid patient acquisition engine and scale our national Direct-to-Consumer (DTC) footprint.
  • Own strategic allocation of digital spend, manage growth agencies, and deeply analyze multi-channel performance.
  • Drive qualified family leads into our clinical intake funnel and report directly to the Chief Commercial Officer.

We are a fully remote company providing an innovative virtual ABA therapy platform designed by clinicians to recreate the supportive environment of in-person therapy for autism care. Our high-growth startup culture is async-friendly and flexible, with a team dedicated to making therapy more immediate and accessible for families.

India

  • Lead paid media budget planning and allocation strategy across multiple channels, geos, and languages, optimizing for ROI and LTV.
  • Oversee end-to-end campaign strategy and execution on platforms like Google Ads, Meta, DV360, and ASA, including bid management and creative testing.
  • Manage team development, agency relationships, and performance reporting to drive scalable growth and full-funnel marketing goals.

Quillbot provides AI-powered writing tools to help students and professionals create great content. The company serves over 56 million users globally and fosters a culture of innovation and collaboration.

US

  • Lead multi-channel paid media strategy across paid social, display, video, affiliate, and offline channels.
  • Optimize media performance based on key business metrics including pipeline contribution, revenue impact, and customer acquisition cost.
  • Build and manage experimentation roadmaps to test new channels, audiences, creative formats, and campaign strategies.

India

  • Lead the paid media budget and strategy across products, geos, and channels to optimize ROI and LTV.
  • Own end-to-end campaign execution on platforms like Google, Meta, DV360, and UAC, including audience strategy and measurement.
  • Manage a global team, agency relationships, and affiliate programs while delivering performance reports and A/B testing.

Learneo is a platform of builder-driven businesses including Course Hero, CliffsNotes, LitCharts, Quillbot, Symbolab, and Scribbr, united around a shared mission of supercharging productivity and learning for everyone. They attract and scale high growth businesses with a virtual-first culture and employees across the United States, Canada, India, Germany, and the Netherlands.

Brazil

  • Plan, launch, and optimize paid media strategies for eCommerce and DTC brands to drive profitable growth.
  • Analyze campaign and business data to identify opportunities and translate insights into actionable strategies.
  • Take ownership of campaign performance, continuously improving efficiency and profitability while collaborating with client teams.

This company is a remote-first talent network that connects performance marketers with high-growth eCommerce and DTC brands. It operates with a curated community and uses AI-powered matching to connect talent with opportunities.

$68,620–$89,790/yr
Canada

  • Lead programmatic media strategies for top B2B and ecommerce brands across channels like Connected TV, display, and native.
  • Drive measurable business growth through audience strategy, incrementality, and full-funnel measurement.
  • Mentor and manage team members, fostering a culture of continuous improvement and thought leadership.

Thrive is a full-funnel digital marketing agency that has managed over $5 billion in ad spend for North America's most ambitious companies. Its culture values curiosity, accountability, and thoughtful problem-solving, with a focus on continuous learning and sustainable growth.

US Unlimited PTO 12w maternity 12w paternity

  • Own performance marketing strategy, setting quarterly and long-term plans for paid, lifecycle, and conversion channels.
  • Move Help Scout upmarket by owning ad copy, creative, bidding, and budget across paid search and display.
  • Build business cases for new channels, partner with Sales and RevOps to connect spend to pipeline and revenue.

Help Scout provides customer support software that treats customers like people, not tickets. With a fully remote team of 120+ globally, the culture emphasizes ownership, curiosity, and high-quality work.

$120,000–$130,000/yr
US Unlimited PTO

  • Lead creative strategy across key client accounts, ensuring data-driven insights drive measurable business outcomes.
  • Manage and develop a team of 2-5 direct reports, fostering a culture of accountability and continuous learning.
  • Drive new business growth through RFP strategy, pitches, and cross-functional collaboration.

Wpromote is a digital agency that specializes in performance creative marketing, helping clients drive measurable business results through data-driven creative strategies. It has been recognized as a Best Place to Work by Ad Age and Glassdoor and as Adweek's Fastest Growing Digital Agency, with a culture that prioritizes inclusivity and work-life balance.

Poland

  • Own paid media strategy across Google Ads, Meta Ads, and additional channels to drive revenue growth.
  • Manage external agencies and build a roadmap to transition to in-house capabilities.
  • Optimize campaigns, establish measurement frameworks, and drive experimentation for scalable growth.

The company is a fast-growing ecommerce business in the coffee industry. It fosters a culture of ownership, experimentation, and cross-functional collaboration.

Canada

  • Own and optimize paid media campaigns across Meta, Google, YouTube, and native advertising platforms.
  • Build and execute structured testing frameworks to improve conversion performance and ROI.
  • Optimize affiliate revenue streams and develop advanced Excel models for profitability analysis.

The company is a digital marketing and affiliate commerce partner focused on scaling profitable campaigns across multiple platforms. It operates with a remote team and fosters a data-driven culture of collaboration and innovation.

Canada 4w PTO

  • Own paid search channel strategy, targets, and budget for three markets (Canada, US, Australia).
  • Manage Google Ads, Microsoft Advertising, and Reddit Ads, including account structure, bid strategy, and expansion.
  • Reconcile conversions and report cost per new customer, not just cost per conversion.

Odd Bunch is a fast-growing, sustainable, subscription-based produce service that makes groceries more affordable and accessible across Canada. They support local farmers, fight food waste, and donate to families facing food insecurity, with a culture focused on building a better planet.

$111,000–$140,600/yr
Canada

  • Define and execute the long-term marketing strategy, including brand positioning, communication channels, audience development, and growth initiatives.
  • Lead brand strategy and audience growth to increase global awareness and trust while managing key marketing functions like PR, SEO, social media, and newsletters.
  • Manage, mentor, and develop a high-performing marketing team, establishing KPIs and building scalable processes for long-term growth.

This partner company operates a trusted digital platform used by consumers worldwide, helping them make better purchasing decisions. The company fosters a collaborative and inclusive workplace culture with opportunities to work on innovative technologies.

$95,000–$115,000/yr
US

  • Lead cross-channel paid media strategy for enterprise brands, owning performance from planning to optimization.
  • Drive strategic decisions using data analysis, testing, and budget management to maximize ROI.
  • Mentor junior team members and collaborate with cross-functional teams to elevate agency output.

Location3 is a fully remote digital marketing agency founded in 1999, specializing in scalable, data-driven marketing for enterprise and multi-location brands. With over 50 employees, the company fosters a collaborative culture with ongoing training, remote-first flexibility, and annual retreats.