Demand Generation Manager

Role Overview:

• You will own the full-funnel demand generation strategy, from campaign planning to execution and measurement.
• You will translate complex cybersecurity and compliance topics into clear, buyer-centered messaging for the Defense Industrial Base.
• You will partner closely with Sales, product, and external partners to ensure campaigns drive qualified pipeline and revenue.

Key Responsibilities:

• Develop and execute integrated campaigns across email, paid media, organic social, webinars, virtual events, and partner marketing.
• Manage lead lifecycle processes, including scoring, routing, nurture programs, and account-based marketing for strategic accounts.
• Measure performance, monitor funnel health, and provide actionable insights to marketing and revenue leadership.

Qualifications & Competencies:

• 5+ years of B2B demand generation, growth marketing, or integrated campaign experience, ideally in cybersecurity or technology.
• Strong knowledge of marketing automation platforms like HubSpot, Marketo, or Pardot, plus CRM systems such as Salesforce.
• Analytical rigor, strategic execution, and a collaborative, ownership-driven mindset in a fast-moving environment.

What Success Looks Like:

• Within 90 days, you will understand CyberSheath's services, customers, and sales process, and establish clear reporting and quick-win improvements.
• You will build a predictable demand engine that contributes meaningful pipeline and revenue while improving lead quality and sales alignment.
• You will strengthen CyberSheath's market awareness as a trusted end-to-end cybersecurity compliance partner.