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About the Role:
- The Marketing Operations Specialist builds and executes SMS and email outreach programs to improve patient show rates.
- You own campaign build, audience configuration, quality assurance, message deliverability, and operational integrity of testing.
Key Responsibilities:
- Build and maintain pre-appointment campaigns with audience logic, timing, and sequencing.
- Configure test and control groups, maintain suppression rules, and perform QA before every launch.
- Monitor deliverability, manage campaign calendar, and ensure data flow between systems.
Requirements:
- Bachelor's degree or equivalent and 3+ years of marketing operations experience.
- Hands-on experience with ESPs like Braze, Iterable, or Salesforce Marketing Cloud.
- Working knowledge of SQL, email/SMS deliverability, and TCPA/CAN-SPAM.
Why CareTalk Health:
- Fully remote role with high visibility and impact in a growing healthcare organization.
- Opportunity to make a difference in patient engagement and work in a collaborative team environment.
CareTalk Health
CareTalk Health is a fully remote, nationwide virtual medical practice that partners with Medicare Advantage plans to deliver Annual Wellness Visits and close care gaps. We are a growing healthcare organization with a collaborative, cross-functional team environment.