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Market & Business Ownership:
- Lead and grow Away From Home foodservice sales across the assigned territory.
- Serve as Califia Farms foodservice brand representative and local market expert.
Strategy & Market Planning:
- Execute targeted market and operator sales plans aligned to channel goals.
- Assess local market dynamics and translate insights into territory performance improvement.
- Participate in channel trade shows and local market events to generate qualified leads.
Pipeline, Forecasting & Performance Management:
- Develop and maintain a new business pipeline.
- Maintain disciplined pipeline management, forecasting, and reporting using Salesforce and Power BI.
- Manage key performance metrics, including qualified leads and new account conversion rates.
Califia Farms
Califia Farms is a company that focuses on plant-based beverages and foods. They aim to offer delicious and sustainable alternatives. Company size and culture information is not explicitly provided in the job description.