Vice President of CRM, Lifecycle & Automation US Marketing

Accountabilities:

• Own long-term customer lifetime value as the core KPI and establish the lifecycle and retention strategy.
• Build lead scoring and personalization to drive action across email, SMS, call centers, and field operations.
• Design, launch, and optimize email and SMS customer journeys covering retention, cross-sell, reactivation, and winback initiatives.

Requirements:

• 8+ years in retention, lifecycle, or comparable B2C marketing at Senior Director or VP level.
• Demonstrated success improving LTV or retention metrics at scale through cross-sell, upsell, or winback programs.
• Deep hands-on experience with enterprise CRM platforms like Salesforce or Dynamics and engagement platforms like Braze or Klaviyo.

Benefits:

• Salary: $200,000–$240,000 per year with annual bonus and equity opportunities.
• Full-time, permanent, exempt position that is fully remote within the United States.
• Greenfield opportunity to build a lifecycle and CRM engine from the ground up in a high-growth environment.