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Demand Generation:
- Drive demand generation, pipeline acceleration, and customer expansion.
- Leverage HubSpot for automated nurture flows and segmentation.
- Champion experimentation through A/B tests and performance analysis.
Account-Based Marketing:
- Lead strategic ABM programs by defining ICPs and target lists.
- Engage complex Higher Ed buying groups across various leadership roles.
- Design full-funnel campaigns across email, digital, and paid media.
Collaboration and Insights:
- Partner with Sales, Product Marketing, and Client Success.
- Track funnel progression, account engagement, and campaign ROI.
- Stay current on Higher Ed, fintech, and commerce trends.
Transact + CBORD
Transact and CBORD have come together as industry leaders in integrated technology solutions, powering housing, access, foodservice, nutrition and more.