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Account Management:
- The Account Manager oversees a book of businesses, managing client relationships and digital media campaigns.
- They monitor delivery metrics, provide optimization recommendations, and ensure campaigns meet KPIs.
- They work closely with Ad Ops and Publisher Development to analyze performance and develop strategies.
Planning:
- They respond to RFPs, develop media strategies, and create Excel and PowerPoint proposals.
- They leverage DMPs to identify segments, forecast inventory, and collaborate with data providers.
- They help build and manage a first-party data segment library.
Qualifications:
- Minimum of 3 years’ experience in digital media with managed service and DSP/exchange experience preferred.
- Strong communication skills, attention to detail, and ability to analyze data and solve problems.
- BA/BS required; programmatic or healthcare advertising experience is a plus.
Newsweek
Newsweek is a global media organization delivering news, opinion, images, graphics, and video across print and digital platforms for over 90 years. The company reaches 100 million people monthly, is headquartered in New York City, and publishes international editions in EMEA and Asia.