VP Sales, East

As VP Sales, East at Lyric, you will join us at a pivotal moment in our growth journey. You'll be responsible for building and scaling our enterprise team to serve customers across the eastern United States and Canada. This role combines strategic leadership with hands-on execution; you'll execute and refine our sales playbook and methodologies while directly managing and coaching a team of top-tier Account Executives. The ideal candidate will thrive in a fast-paced environment, bringing structure and scalability to our sales processes while driving consistent revenue growth through enterprise deals.

Drive end-to-end deal generation and closure, ensuring alignment with business ARR targets. Refine sales playbook and execution strategy, contributing to pricing strategy and implementation of an effective sales methodology. Serve as a player-coach, directly managing a team of Account Executives to achieve their quotas, while also being able to “show them how it’s done” as needed. Plan and provide regular forecasting across the book of business. Collaborate closely with cross-functional teams to ensure seamless onboarding, implementation, and ongoing customer satisfaction. Attend industry events, conferences, and trade shows to expand professional networks and generate leads. Guide design of sales enablement tools and workflows (CRM, lead gen tools, pipeline management, outreach automation).