Lead Partner Marketing Specialist

About the Role:

• The Partner Marketing Lead is responsible for developing, executing, and managing Hyland's partner-led demand generation strategy across priority VARs, resellers, distributors, and channel partners.
• This role owns the SELL marketing motion and partners closely with sales and channel teams to create scalable partner marketing programs.

What You'll Do:

• Own the SELL Partner Marketing strategy and annual/quarterly GTM plan, developing partner segmentation based on market opportunity and growth potential.
• Build scalable partner-led demand programs aligned to global campaigns, vertical priorities, and regional pipeline needs.
• Own MDF/BDF investment strategy, including prioritization, expected return, and performance measurement.

What We're Looking For:

• Proven experience in channel or partner marketing with a focus on demand generation and execution.
• Strong cross-functional collaboration skills and the ability to partner with sales, field marketing, and demand generation.
• Strong analytical skills to measure and report on partner marketing performance and ROI.

About Hyland:

• Hyland is the pioneer of the Content Innovation Cloud, delivering enterprise intelligence to organizations worldwide.
• With nearly 4,000 employees, Hyland values diversity, inclusion, and an employee-centric culture.