Lead Product Marketing Manager

Define and evolve Benepass' core positioning across products, personas, and industries. Translate complex product capabilities into compelling, benefit-led narratives, owning messaging consistency across all customer-facing assets. Build pitch decks, battlecards, talk tracks, and case studies. Partner with GTM teams to drive adoption of messaging. Conduct buyer research, persona development, and competitive analysis. Support new product and feature launches with GTM plans and collateral. Partner with Marketing, Product, and Sales to shape roadmap and campaigns. Influence deal cycles and win rates through strategic enablement.