Lead the global commercial partnership and financial governance for ServiceNow’s media investment, ensuring contract integrity, P&L accuracy, and maximizing partnership ROI.
Own the commercial partnership with Media Agency of Record across their global hub structure (Americas, EMEA, APAC), ensuring contract compliance, financial accuracy, operational efficiency, and strategic value extraction from the agency relationship.
Serve as the bridge between media strategy, finance, procurement, and agency leadership - ensuring our investment delivers maximum value while maintaining rigorous financial governance.
Manage and govern the activation process for the media Agency of Record, performing rigorous validation of platform-level targeting and setup to ensure strategic alignment
Identify and drive improvements in campaign governance and activation workflows
Manage the detailed tracking of media spend, working closely with Finance and the agency to ensure accurate invoicing and budget pacing against the master activation plan
ServiceNow is a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Their intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work.
Maintain and update campaign status trackers for live, launching, and completed initiatives.
Partner with internal Ad Operations teams to conduct spot checks on live campaigns, ensuring accurate execution.
Log invoices and update budget trackers to reflect actual spend.
ServiceNow started in San Diego, California in 2004. Today, they stand as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®, connecting people, systems, and processes.
Manage regional technical standards and data governance.
Maintain admin access and oversight for accounts across ServiceNow’s ad tech stack.
Serve as regional escalation point for platform access and technical troubleshooting.
ServiceNow, founded in 2004, provides AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Their cloud-based platform connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work.
Lead the global expansion of the Full-Funnel marketing model across all Accor entities.
Oversee iCoE Methodologies, specifically focusing on Marketing Mix Modeling (MMM) , incrementality tests, and data-driven attribution.
Support the deployment of audience-first, data-driven media strategies from briefing to execution.
Accor Tech & Digital powers Accor's technology, digital business, and transformation. With 5,000 employees across 110 countries, they deliver tech and digital experiences to guests, hotels, and staff, shaping the future of hospitality.
Lead the strategic activation of the regional media capability.
Maximize local account-based buyer group pipeline velocity and brand KPIs.
Establish a technology and AI-first approach with the media agency.
ServiceNow began in San Diego, California, in 2004, with a vision to transform how we work. Today, they are a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®.