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Responsibilities:
- Craft compelling value propositions, differentiators, and messaging frameworks that resonate across diverse audiences.
- Lead end-to-end execution of go-to-market strategies for new services, care model enhancements, or new target audiences.
- Partner with VP, Marketing and Creative director to build a provider brand strategy that establishes clinical authority and fosters trust.
Qualifications:
- 10+ years of progressive experience in product marketing or GTM roles, with a proven track record of launching successful B2B and B2C products.
- Healthcare industry experience (working across payer, provider, or patient/consumer models) is required.
- Exceptional interpersonal skills and emotional intelligence, with a proven ability to build instant credibility with senior leaders.
Benefits:
- Competitive Medical, Dental, Vision, Life, and AD&D insurance.
- Flex PTO policy (3-5 wks/year recommended) + 11 paid company holidays.
- Generous parental leave and 401K option.
About Equip:
- Equip is the leading virtual, evidence-based eating disorder treatment program on a mission to ensure that everyone with an eating disorder can access treatment that works.
- Founded in 2019, Equip is a fully virtual company with a highly engaged, passionate, and diverse team, recognized as one of the most influential companies of 2023.
Equip
Equip is the leading virtual, evidence-based eating disorder treatment program on a mission to ensure that everyone with an eating disorder can access treatment that works. Founded in 2019, Equip is a fully virtual company with a highly engaged, passionate, and diverse team, recognized as one of the most influential companies of 2023.