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Strategic Direction:
- Define and articulate the CRM GTM strategy, including operating model and investment priorities.
- Partner with executive leadership to translate CRM vision into measurable programs.
- Drive strategic initiatives to transform customer engagement.
Organizational Execution:
- Establish governance frameworks and performance dashboards for cross-functional alignment.
- Own CRM P&L, including budget allocation and ROI measurement.
- Mentor a high-performing team driving CRM initiatives globally.
Business Impact:
- Measure and communicate outcomes like customer acquisition cost and win rates.
- Leverage data to uncover market opportunities and develop winning GTM plays.
- Identify programs directly impacting customer acquisition and retention.
Servicenow
ServiceNow provides an AI platform for business reinvention, integrating AI, data, and workflows to help 85% of the Fortune 500 work smarter. The company fosters an AI-native culture with a focus on collaboration and innovation.