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Strategy:
- Own a portfolio of customer relationships from onboarding through renewal, ensuring adoption, satisfaction, and retention.
- Act as a trusted advisor providing strategic recommendations aligning influencer programs with customer business goals.
Technical/Execution:
- Oversee influencer campaign delivery from kickoff through reporting, ensuring content quality and on-time execution.
- Manage budgets, contracts, and deliverables with precision, providing transparent updates.
Team/Collaboration:
- Project manage campaigns by delegating tasks to Coordinators/Co-Ops while serving as a mentor.
- Collaborate cross-functionally with Sales, Strategy, Research, and Product teams.
Later
Later is an intelligent influencer marketing platform that helps brands create campaigns using AI and real creator relationships. They have an inclusion-first culture and are trusted by enterprise brands like Nike and Unilever.