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Key Responsibilities:
- Develop and lead Velotic's global Analyst Relations strategy, building strong relationships with priority firms and analysts.
- Coordinate analyst briefings, inquiries, and evaluations, preparing executives for engagements.
- Track analyst research and translate insights into actionable recommendations internally.
- Manage analyst subscriptions and maximize business value from research investments.
Market Intelligence & Competitive Insight:
- Identify and prioritize analyst, market, and competitive insights to support business decisions.
- Monitor market trends, competitive developments, and emerging opportunities.
- Synthesize research into clear, decision-ready insights for executives.
- Develop competitive intelligence resources for positioning and go-to-market activities.
Business Insight & Activation:
- Translate intelligence into recommendations for corporate strategy and product priorities.
- Deliver executive briefings on market developments and competitive activity.
- Apply insights to messaging and go-to-market efforts across Marketing.
- Share insights with Sales to strengthen market understanding.
Analyst Relations Coordination:
- Establish processes to coordinate Analyst Relations activity across Velotic.
- Maintain visibility into priority engagements and align stakeholders on objectives.
- Use AI-enabled tools to improve speed and accessibility of market intelligence.
Velotic
Velotic is a newly-formed independent software company focused on industrial operations, uniting ThingWorx, Kepware, and Proficy portfolios to transform manufacturing. With $350M in annual revenue and a global footprint, it is one of the world's largest independent software companies in this space.